Introducción a la Comunicación Política

Comprehending political communication is crucial in today's world. This course offers an introduction to the fascinating realm of how power is wielded through language and narrative. Learn how politicians, media outlets, and citizens actively shape public perception, vying for dominance in the information landscape.

We'll delve into the origins and evolution of political communication, exploring the key actors involved and its current trends. You'll gain insights into prominent theories and approaches, with a particular focus on powerful techniques like storytelling and framing.

Prepare to examine the often-confrontational nature of political communication, where ethical considerations clash. We'll navigate the complexities of digital communication and learn strategies for managing conflict and crisis in the modern political sphere.

Crucially, this course highlights the close relationship between political communication and marketing. We'll analyze how political agendas are constructed, the significance of image management, and the concerning capacity for manipulation of public opinion by political figures and the media. Discover how narratives are used to divert attention and serve the interests of those in power.

This course is highly relevant for anyone seeking to understand how information is shaped and disseminated, and how to critically evaluate the messages they encounter.