Інтернет Маркетинг

Mastering Digital Marketing: A Comprehensive Ukrainian Course

Unlock your potential in the dynamic world of digital marketing with this in-depth, Ukrainian-language course. Gain practical skills to drive results, from data analysis to targeted advertising. Learn to attract customers from social media, build and manage websites, and effectively promote your business on Google and other platforms.

What You'll Be Able to Do:

• Competitive Analysis: Identify competitor strategies, traffic sources, and customer base.
• Target Audience Definition: Precisely define and understand your ideal customer.
• Google Analytics 4 (GA4) Expertise: Perform advanced analytics to understand website performance and user behavior.
• Website Optimization: Improve key website metrics and user experience.
• Targeted Advertising: Launch and manage effective targeted ad campaigns.
• Keyword Research: Develop a robust semantic core for SEO success.

Course Highlights:

This course provides lifetime access to constantly updated lectures (last updated August 2025) ensuring you stay ahead of the curve. Each module is packed with practical, real-world examples – no theoretical fluff! All materials are in Ukrainian.

Course Modules:

1. Digital Marketing Fundamentals: Introduction to digital marketing, the role of an internet marketer, career path guidance, portfolio creation, and salary expectations.
2. Google Analytics 4 (GA4) Deep Dive: Analyze traffic sources, define target audiences, leverage advertising insights, and create custom reports.
3. Social Media Marketing (Meta): Master Facebook, Instagram, and Threads. Utilize Meta Business Suite for content planning and analysis. Drive traffic through SEO optimization and bio optimization.
4. Targeted Advertising (Meta): Set up and manage targeted ad campaigns, including audience selection, placements, and budget optimization. Create Lookalike Audiences (LAAL).
5. TikTok Advertising: Launch effective targeted advertising campaigns on TikTok.
6. YouTube Promotion: Promote your content through YouTube, including advertising and paid traffic strategies.
7. Messenger Automation: Create chatbots in Meta and Telegram for lead generation and building a full-fledged messenger store.
8. Content Marketing & AI: Develop effective content strategies, explore situational marketing, and leverage AI tools for marketing success.
9. SEO & Website Optimization: Develop a semantic core, understand SEO fundamentals, utilize Google Search Console, implement on-page and off-page optimization, and build high-quality backlinks.
10. Pay-Per-Click (PPC) Advertising: Learn the basics of PPC advertising.
11. AI-Powered Traffic Generation: Implement a step-by-step plan to use AI to drive traffic to your website.

About the Instructor:

With over 10 years of experience in marketing (since 2012), the instructor is a certified Google mentor and experienced trainer from the Netherlands International Marketing Academy (NIMA). They have worked on projects in Ukraine, the USA, Korea, and the EU, serving clients in B2C, B2B, and B2G sectors. An expert in analytics and hypothesis testing, they also run the Telegram channel "Tверезий Таргетолог" and are the author of several popular courses.