Intellectual Property Basics for Start-ups and Entrepreneurs

Are you an innovator, entrepreneur, or student with a groundbreaking idea? This course provides a practical introduction to Intellectual Property (IP), empowering you to confidently navigate the world of IP when starting your business. We'll break down complex concepts into easy-to-understand language, avoiding legal jargon.

Learn how to leverage your innovative ideas and apply your new knowledge to a tangible plan for your business. Discover the differences between and uses of key IP assets including:

• Patents: Protecting inventions and new technologies.
• Trademarks: Securing your brand name and logo.
• Industrial Designs: Protecting the visual appearance of your products.
• Copyright: Protecting original works of authorship.
• Trade Secrets: Safeguarding confidential business information.
• Know-how: Protecting practical skills and knowledge.

This course will show you how to build a strong foundation for your business by protecting your intellectual property. Learn to manage your IP as a valuable asset – just like maintaining your car or home. Each section includes a general overview, real-world case studies, and practical assignments to help you integrate this knowledge into your daily business decisions.

About the Lecturer:

Benefit from over 15 years of experience supporting innovative ideas through IP management, project management, and access to finance. The lecturer is an Intellectual Property expert passionate about simplifying complex topics. With extensive training from international and national institutions, including serving as an Intellectual Property Ambassador for the EU IPR Helpdesk, supporting over 100 entrepreneurs, you'll gain practical insights into the IP challenges faced by businesses and a straightforward approach to trademark registration and IP management.