Instagram Stories - Wie erzähle ich vertikal?

Mastering Vertical Video Content: A Comprehensive Guide

Unlock the power of vertical video! For years, the demand for content optimized for mobile viewing has been growing. Stop forcing viewers to rotate their phones – learn how to create engaging vertical content that keeps audiences hooked.

In this extended Udemy course, I share my 20 years of experience in motion picture production, built with my husband at Waltermedia. I delve deep into crafting compelling video formats, expanding on my presentation from the All Facebook Marketing Conference – doubling the content to a full two hours!

Here's what you'll discover:

• Storytelling that Converts: Learn why authentic, passionate, and valuable stories perform best on platforms like Instagram and TikTok. We'll explore how to build narratives that resonate with your audience.
• Vertical Video Production Techniques: Discover the unique design considerations for vertical video, including incorporating motion graphics, text, color gradients, and more.
• Storytelling for Businesses: Overcome hesitation around corporate storytelling. Explore how to effectively communicate corporate themes through engaging video stories, including employee spotlights, behind-the-scenes reports, diversity & inclusion initiatives, and sustainability efforts.
• Evoking Emotion & Connection: Learn how to make your video content relatable and impactful. Discover techniques to make products feel tangible, foster empathy, and even bring technical concepts to life.
• Content Repurposing & Story Integration: Don't let big projects go uncommunicated! We'll show you how to weave short stories throughout the entire production process – from product launches and trade shows to blog posts and articles. Learn a practical planning approach.
• Format Inspiration & Innovation: Avoid simply copying others. Instead, analyze successful video formats to understand why they work. We'll dissect each element, screen by screen, to inspire your own unique video formats with minimal effort and readily available resources.
• Case Study: New York Times Reportage: Experience a deep dive into a real-world case study – a blend of video, stills, voice-over, and atmospheric sound from a New York Times report. Understand the key elements of impactful visual storytelling.
• Event Video Planning: Master the planning process for capturing compelling video stories at high-energy events – from red carpets and product launches to trade shows and corporate parties. We'll cover storyboard creation, pre-made screens, attendee lists, hashtag strategies, timing, and more. Our case study focuses on the gala at Messe München.
• Behind-the-Scenes with Cappumum: Get an exclusive look behind the scenes of my collaboration with Claire from Cappumum.
• Essential Video Production Tools: Discover the tools I use to produce high-quality video content, and why I choose specific apps, platforms, and software.

This course is packed with practical ideas and actionable strategies. Get ready to create captivating vertical video that drives results!