How to Start Your Career in an Advertising Agency

Lucas and Kazuo, a seasoned creative duo with over 20 years of advertising experience, are here to guide you. Having honed their skills at top-tier agencies like Goodby Silverstein & Partners, McCann, CP+B, and BETC, they've developed impactful campaigns for iconic brands including BMW, Budweiser, Smirnoff, Puma, ESPN, Google, and Microsoft.

This course is specifically designed for individuals embarking on a creative career and seeking to understand the inner workings of advertising agencies. You'll gain invaluable insights into how ideas are born, the creative process, and the essential steps to build a portfolio that gets noticed by hiring managers.

Learn practical strategies for creating strong advertising concepts even with limited or no budget. Lucas and Kazuo share the tools and mindset they've cultivated throughout their careers.

They are also the authors of Principle, a comprehensive book offering 128 practical lessons for launching and advancing a career within a creative department.

This course is built on the knowledge they wish they had possessed when first starting out in the industry. Get ready to dive in and start building your path to success!