How to Professionally Approach Art Buyers & Art Directors with Your Artwork
Ready to launch your creative career? This course helps portfolio builders take the next step! Perfect for students seeking to finalize their portfolio and start applying for opportunities.
Course Content
How to Professionally Approach Art Buyers & Art Directors with Your Artwork is an all-levels Skillshare course taught by Kristina Hultkrantz. It runs 1h 9m, is taught in English, and includes a certificate of completion. Learners rate it 4.7 out of 5 from 51 reviews, with 1,641 students enrolled. It is a paid course, first published October 2018.
This course is designed for artists ready to market their art and connect with art buyers and art directors. Learn how to confidently take the first steps toward a career in art licensing! I'll share my expertise on professional strategies to launch your art career, applicable not only to art licensing but also for securing custom artwork and commissioned projects.
Don't miss the Class Outline Worksheet! Downloadable and printable, this worksheet provides a master checklist and smaller, manageable checklists to keep you organized throughout the process. Find it in the Class Resources section under the Class Project.
What You'll Learn:
- Portfolio Preparation: Discover what your art portfolio needs to showcase your work effectively.
- Online Presence: Learn about websites and social media strategies for artists.
- Sell Sheets & Lookbooks: Create compelling sell sheets, general portfolios, and categorized lookbooks to highlight your artwork.
- Database & Organization: Build a system to manage your artwork, contacts, and potential deals.
- Contact Research: Get practical tips on researching art buyers and art directors.
- Email Marketing: Master the art of writing effective introductory emails – what to include and how to follow up.
What You'll Need:
- Artwork: A portfolio of your artwork ready to showcase.
- Design Software: Adobe Photoshop & Adobe Illustrator (or alternative like InDesign) for creating marketing materials.
- Mockups: Mockup templates and finished mockups featuring your artwork.
- Fonts: Royalty-free fonts to enhance your designs.
- Alternative Project: Utilize the Class Outline Worksheet Checklist if you prefer not to create a lookbook (details in the Class Project section).
Ready to take your art career to the next level? I'm excited to see your projects!
More Free Resources:
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Follow me on Instagram @emmakisstina and share your work using #emmakisstinaxskillshare. Find additional free video content on my YouTube Channel.
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