How to Price Consumer Products (FMCG/CPG)?

Gain practical insights into consumer product pricing with this hands-on course. Learn how large consumer brands (FMCG/CPG) develop and execute effective pricing strategies in today's market.

This course focuses on real-world application, moving beyond academic theory to provide actionable knowledge. Before purchasing, be sure to watch the free "Course Overview and Structure" and "What is a Consumer Pricing Strategy?" videos to ensure it aligns with your learning goals.

Using simple English and a detailed example, you'll understand the core concepts behind consumer product pricing and how to apply them. A basic understanding of English and mathematics is recommended.

Key benefits include:

• Practical Pricing Strategies: Discover how leading FMCG/CPG companies price their products.
• Real-World Application: See pricing concepts in action with a detailed case study.
• Downloadable Templates: Access customizable P&L and Category Analysis Grid templates in Excel to analyze your own business.
• Expert Insights: Benefit from over 20 years of senior marketing and category management experience with major global brands across developed and emerging markets.
• Improved P&L Control: Gain the skills to manage your profit and loss (P&L) effectively.

Who is this course for?

This course is valuable for:

• Professionals working in large consumer product businesses.
• Small businesses competing with global brands.
• Startups in the food and consumer product space.

Whether you're a seasoned marketer or just starting out, this course will enhance your understanding of category management and empower you to make informed pricing decisions.