How to Design Products People Love

Discover the secrets to building sustainable product engagement! This course reveals a powerful framework inspired by human relationships, transforming how you approach UX design and UX research.

It turns out, the way we connect with products mirrors how we connect with people. To foster a lasting relationship with your users, a product needs to be valuable, balanced, emotional, and ultimately, satisfying.

I've distilled the principles of human connection into a practical UX playbook, and I'm sharing it with you. The core of this playbook is the Ladder of Sustainable Engagement, a framework for crafting products and services that provide enduring value. This framework ensures your product has a balanced rhythm, an emotional personality, and stands the test of time.

Developed over 20 years working with leading companies like Philips, ING, Land Life Company, and WaitWhat, this course offers actionable strategies for creating products users love.

What you'll learn:

• Value Proposition Creation: Understand how to ensure your product delivers meaningful value to users, drawing on principles of the Lean Startup methodology.
• Habit Formation: Explore tools like Nir Eyal's HOOK Model to integrate your product seamlessly into users' daily routines.
• Emotional Design: Learn to infuse your product with personality through emotional data visualization and Creative Empathy.
• Storytelling & Research: Master the art of storytelling and ongoing research to build strong, lasting relationships with your customers.

This course features video lectures, practical exercises, and downloadable design tools. I even offer personalized feedback on your work! Build products that resonate, retain users, and thrive with the Ladder of Sustainable Engagement. Perfect for UX designers, product managers, and anyone passionate about creating user-centered products.