How to create deep and descriptive conversations. An ethnographer's guide to conducting interviews.

Interviews can feel like unpredictable encounters, often taking unexpected turns. This course dives into proven interview tactics to help your subjects open up, sharing honest and authentic responses. Learn tricks of the trade for deeper, more human exploration during one-on-one conversations.

I've spent years conducting thousands of interviews with diverse consumers and business leaders, gaining insights into various personality types. This experience has shaped an accessible workshop packed with simple techniques for achieving outstanding interview outcomes.

What are the best tactics for successful interviews? This class equips you with a powerful toolbox to maximize the content and design of your interviews. You'll discover how to:

• Build rapport and respect with your subject.
• Maximize the power of repetition for insightful answers.
• Elicit descriptive responses that bring stories to life.
• Quickly build connections and foster trust.
• Keep your interviews feeling fresh and natural every time.

Whether you're new to interviewing or looking to refine your skills, good interviews avoid feeling scripted. This class is perfect for those at a beginner-to-intermediate level who are already gathering information but want to deepen engagement.

Sign up now to enhance your interview techniques and impress your clients with your ability to draw out valuable insights. Learn to conduct effective interviews that yield rich, compelling information.