How to Build Habit-Forming Products

In today's crowded marketplace, building customer habits is paramount for product success. This course dives into the strategies behind creating products people use daily and the secrets to crafting services they genuinely love. Learn how to design products so compelling they "hook" users, keeping them coming back for more.

Led by Nir Eyal, the renowned author of "Hooked: How to Build Habit-Forming Products," this workshop offers a deep dive into the science of influence. Nir, a two-time Silicon Valley entrepreneur and lecturer at the Stanford Graduate School of Business (where he teaches "Using Neuroscience to Influence Human Behavior"), shares his expertise gleaned from writing for publications like TechCrunch, Forbes, and Psychology Today, as well as his blog, NirAndFar.

You'll discover the "Hook Model," a powerful framework for designing habit-forming products. This framework provides entrepreneurs and product designers with a novel approach to understanding the components necessary for influencing user behavior.

Explore the tactics used by leading companies such as Facebook, Pinterest, and Twitter to drive repeat engagement. Understand how to harness the power of hooks to positively impact people's lives.

This workshop equips attendees with a powerful toolkit and framework to create better products and fundamentally change how you approach user experience and product development. Learn to influence user behavior ethically and effectively.