手を動かして考える!DX戦略とビジネスモデル(顧客経験生成編)

Enhance Customer Experiences & Drive Business Growth with DX Strategy

This course builds upon the foundational concepts of "Hands-on Thinking! DX Strategy and Business Model (Grand Design Edition)" to delve into the crucial aspect of customer experience generation within a digital transformation (DX) framework. While the Grand Design edition provides the overarching blueprint for DX, this course focuses on a key area where DX strategies have a direct impact.

What is DX? Digital Transformation (DX) is the process of fundamentally changing an organization – its operations, processes, and culture – by leveraging digital technologies to improve performance and achieve better business outcomes. Innovation, the creation of new economic value, is inextricably linked to DX and essential for survival and growth in the digital age.

Key Features of This Course:

• Jobs To Be Done (JTBD) Applied to Customer Journeys: We incorporate the powerful Jobs To Be Done framework, previously introduced in the Product Innovation edition. Understand the "jobs" customers are trying to accomplish and how to select products and services that help them achieve those goals, maximizing value delivery.
• Data-Driven Customer Experience: Discover the four essential types of customer data needed to create exceptional customer experiences, along with 16 actionable strategies and touchpoint technologies to implement.
• Hands-on Learning & Practical Exercises: Go beyond theoretical knowledge with practical workshops. We'll use relatable scenarios to walk in your customers' shoes and map out their customer journeys. Simple exercises are included to reinforce key concepts.

Who Should Take This Course?

• Improve Business Performance: Professionals seeking to leverage digital channels and touchpoints to deliver superior customer experiences and boost key metrics.
• Increase Customer Engagement & Loyalty: Those aiming to strengthen customer relationships through direct interaction, fostering higher engagement and building brand loyalty.
• B2B & Subscription Business Leaders: Individuals focused on establishing and maintaining strong, ongoing relationships with customers in B2B or subscription-based models.
• DX Consultants & System Integrators: Professionals who advise clients on DX initiatives and require practical insights and strategies.

Course Structure & Prerequisites:

While not mandatory, taking this course in conjunction with the "Grand Design Edition" will significantly enhance your understanding and practical application of DX principles. You can take them in either order. This course is designed for those seeking practical application of digital technology, not deep technical expertise. If you require in-depth technical knowledge, consider a dedicated course or take this course alongside one.

Free Preview: The first two chapters are available for free viewing.