Guy Kawasaki’s The Art of Evangelism

Want to inspire the next Apple? Discover the power of evangelism to transform your customers, colleagues, and employees. This course unveils a revolutionary approach to sales, marketing, and management, focusing on mobilizing passion for your cause.

Learn from a seasoned expert with 30+ years of experience, including firsthand experience at Apple, where evangelism played a crucial role in the success of the Macintosh and navigating challenging periods. Now, as Chief Evangelist at Canva, the online graphics design platform with over 10 million customers in 179 countries, I'll share the strategies that drive growth.

This practical handbook distills my expertise into actionable steps. You'll learn how to:

• Define Your Cause: Clearly articulate your mission, whether it's a business venture or a public interest initiative.
• Develop a Powerful Strategy: Create a compelling mantra, set achievable goals, and implement effective tactics to advance your cause.
• Master the Pitch: Effectively present and demonstrate your product or service to ignite enthusiasm.
• Understand the Stages of Evangelism: Leverage the customer journey to accelerate adoption and build momentum.
• Harness Social Media: Expand your reach and amplify your message through strategic social media engagement.
• Build a Community of Advocates: Find, train, and recruit passionate evangelists to champion your cause.

Bonus Resources:

• 14 Hands-On Activities: Immediately apply your newfound skills and strategies.
• FAQ Section: Get answers to common questions, including navigating resistance from management, differentiating your pitch, and evangelizing seemingly ordinary products.
• Idea-to-Reality Tips: Practical advice for bringing your own product, service, or cause from concept to launch.

Go beyond features and specifications. Learn to establish your product or service as "good news"—creating genuine believers and driving lasting impact.

This course is ideal for:

• Individuals seeking to make a significant difference.
• Those looking to transcend traditional sales and marketing methods.
• Anyone ready to challenge the status quo and create exceptional growth.

Become a world-class evangelist and unlock the potential for transformative success.