增长思维标准课

Struggling to boost brand awareness despite heavy ad spend? Finding it hard to convert free product trials into paying customers? Feeling stuck with traditional marketing methods? Discover the secret to Coca-Cola's remarkable growth – incremental adjustments that generated a staggering 5 billion in net profit annually!

This course unveils actionable strategies based on real-world examples:

• Optimizing Shelf Placement: Witness a 16% sales increase through strategic supermarket shelf adjustments.
• Restaurant Delivery Partnerships: Drive a 30% surge in sales by collaborating with restaurant delivery platforms.
• Simple Point-of-Purchase Enhancements: Achieve a remarkable 200% sales uplift with a single, small change!

The key to sustainable business growth lies in identifying and capitalizing on critical touchpoints that create a memorable "aha! moment" for your customers.

This course, built around the Growth Hacking Framework, utilizes supply and demand analysis to pinpoint key growth opportunities throughout the entire customer lifecycle. Learn how to achieve explosive user growth with minimal investment.

Instructor: Zeng Nan, Partner at Growth Study, Researcher of the bestselling book "Growth Mindset," and Growth Mentor for Alibaba Retail Link, Amway (China), Vipshop, and Chaos University.

Zeng Nan co-founded Growth Study and co-authored the bestseller "Growth Mindset." He has a proven track record of success, including:

• Growing a fintech WeChat public account to a leading vertical account with nearly a million followers in just 2 years.
• Acquiring 400,000 followers in 1 day through a mini-program reward campaign.
• 16 years of experience in growth, media, and brand consulting, with leadership roles at People's Daily and Chongqing Satellite TV.
• Founder of Aladdin Brand Consulting, providing brand and marketing advisory services to major brands like Yili, Samsung, Gome, and Etonkids.

Learn to:

• Identify key growth drivers.
• Optimize the customer journey.
• Implement low-cost strategies for rapid user acquisition.
• Create impactful "aha!" moments for your customers.