Google Tag Manager für Anfänger (Apr. 2025)

Master the Google Tag Manager: Your Complete Guide for Beginners

Unlock the power of data-driven marketing! This comprehensive Google Tag Manager course empowers self-employed individuals, bloggers, and small business owners to effortlessly integrate and configure essential web analytics and marketing tools on their websites – without writing a single line of code.

What is Google Tag Manager?

The Google Tag Manager (GTM) is a vital tool for anyone serious about understanding their website performance. It simplifies the process of adding tracking codes for platforms like Google Analytics 4 (GA4), Facebook Ads, Pinterest, and Google Ads.

What You'll Learn in This Beginner-Friendly Course:

• GTM Fundamentals: Understand the core concepts of the Google Tag Manager and how to seamlessly integrate it into your website.
• Google Analytics 4 Integration: Learn to connect Google Analytics 4 to your site using the GTM tag. (Includes a quick review for those familiar with GA4.)
• Event Tracking in GA4: Master setting up event tracking in GA4 using the GTM, allowing you to measure and understand visitor interactions like:
  • Click Tracking: Track clicks on important elements.
  • Visibility Tracking: Monitor how often elements on your page are viewed.
  • Form Tracking: Analyze form submissions.
• Testing & Debugging: Utilize the Tag Assistant and Google Analytics 4 Debug Mode to ensure your tags are firing correctly.
• Consent Management: Implement a robust Consent Management solution within the Tag Manager (with 3 variations):
  • Borlabs Cookie Plug-in for WordPress
  • CCM19 (Germany)
  • Custom Consent Mode Events (Real Cookie Banner Plug-in)
  • Understand and implement Consent Mode V2 and its variations.
• Advanced Tags, Triggers & Variables: Explore powerful features like:
  • Blocking Triggers
  • Trigger Groups
  • Search Tables
  • Triggers for Custom Events (crucial for Consent Management and E-commerce Tracking)
  • Data Layer Variables for accessing website content.
• Conversion Tracking: Implement conversion tracking tags for platforms like Facebook Pixel and Google Ads, including understanding enhanced conversions (manual and automatic).
• Tag Management Features: Learn how to pause tags, add comments, and check tag coverage.

Who is this course for?

This course is designed specifically for self-employed individuals, bloggers, and small business owners with no prior programming experience or limited knowledge of the Google Tag Manager.

Key Prerequisites:

• Familiarity with Google Analytics 4 (a brief review is included).
• Basic understanding of HTML code (tags, classes, IDs).
• General understanding of conversion tracking, Facebook Pixel, and Google Ads.

Course Updates (Past 24 Months):

This course is regularly updated based on your feedback! Recent additions include:

• Enhanced coverage of Conversion Tracking with Google Ads and the new Google Tag.
• Detailed lessons on Consent Management with various plugins.
• New lessons for Single-Page Application tracking and Pinterest tracking.
• Updates on Tag Coverage and the Tag Assistant.
• Comprehensive guides on Event Naming and Form Tracking.
• Implementation of the new Google Tag and Consent Mode V2.
• Regular updates to Borlabs Cookie Plug-in integration.

Downloadable Resources:

Access over 150 supplementary slides and downloadable summaries for each lesson.

Ready to take control of your website data? Enroll now and start measuring what truly matters!