Google Analytics Beginner to Intermediate | Hands-On Lessons

Master Google Analytics: From Beginner to Proficient

Unlock the power of Google Analytics and gain valuable insights into your website, app, or online store. This comprehensive course is designed for complete beginners and will equip you with the skills to proficiently use Google Analytics for tracking, analysis, and growth.

Learn from an Industry Veteran: Benefit from 9 years of real-world experience teaching Google Analytics to marketers and analysts at leading tech companies and startups. The curriculum is adapted from a highly successful corporate training program, ensuring a solid foundation for your analytics journey.

Why Choose This Course?

• Beginner-Friendly: No prior experience required! We break down complex concepts into easy-to-understand steps.
• Hands-On Learning: Packed with hands-on exercises using a ready-to-go demo account. Practice each concept immediately. Exercises are modeled after real-world business scenarios.
• Up-to-Date: Recorded in late 2020 to cover the latest features of Google Analytics 4 (GA4) released in October 2020.
• Highly Rated Instructor: Learn from a 4.5-star rated instructor specializing in analytics software. See what students are saying! (Read 5-star reviews below)
• Professional Tips & Tricks: Gain access to professional tips and best practices developed over years of using Google Analytics.

Student Reviews:

★★★★★ "Absolutely brilliant. This is the first Google Analytics that helps me understand so clearly and easily. Brilliantly organized and recorded. Thanks a lot." – Urs Fehr
★★★★★ "I would highly recommend this course to anyone with no GA knowledge or experience as Travis does a wonderful job at explaining all the concepts that you need to know when using GA. I also like how he explains the thought process to use to help you get the most out of your data in GA." – Javier Inchausti
★★★★★ "He offered better content than other providers on Udemy. His ability to explain concepts is stellar. – Kevin Ast
★★★★★ "A++++” – Ricky Camilo
★★★★★ “This training was very, very useful. The lessons I learned hear will carry me throughout my professional career. The lessons were very informative.” – April Rouse

What You'll Learn:

This course covers everything you need to know to master Google Analytics, including:

• Getting Started:
  • Create an Account
  • Access Demo Account for Practice
  • Install Tracking Code
  • Types of Users and Different Learning Tracks
  • Walkthrough of Concepts for Newbies
• Understanding Data & Reporting:
  • Data Model in Google Analytics
  • The Online Customer Funnel
  • 35 Key Terms & Concepts You Must Know
  • 5-Step Process for Using Reports
  • Navigate and Find the Best Report for Different Situations
  • Complete Breakdown of How Reporting Works
  • Dive into the Most Commonly Used Reports
  • How to Use Advanced Reports
  • Save, Export, and Share Reports
  • Understand and Use Dimensions vs. Metrics
  • Understand Segments and Best Ways to Use Them
  • Overview of Dashboards
  • Setting Up Simple Goals
  • Events vs. Tags
• Key Reporting Areas:
  • Audience Reporting
  • Behavior Reporting
  • Acquisitions Reporting
  • Conversion Reporting
  • Cohort Analysis
  • User Flow
  • E-commerce
• Custom Reporting:
  • Creating Explorer Custom Reports
  • Creating Flat Table Custom Reports
• Advanced Features:
  • Custom Email Alerts and Delivery
  • Sharing with Others
  • Basic Administrative Tasks

Lifetime Access & Guarantee:

• Lifetime Access to all future course updates.
• Lifetime Access to Q&A with the instructor.
• 30-Day "No Questions Asked" Money-Back Guarantee!

Start mastering the most important tool in online marketing and e-commerce – Google Analytics! This course is essential for online business growth, helping you track, analyze, and optimize your website, app, or online store.