Google Analytics 4 (GA4) Setup with Google Tag Manager

Looking to master Google Analytics 4 (GA4) tracking? This course is designed for those with a foundational understanding of GA4 and Google Tag Manager (GTM) who want to confidently set up robust tracking for their websites.

Important Note: This course assumes you already have a basic grasp of Google Analytics 4 and Google Tag Manager. If you're new to these tools, please take introductory courses first.

What You'll Learn:

• GA4 Account Setup: Learn the step-by-step process of creating and configuring your Google Analytics 4 account.
• Website Page View Tracking: Implement accurate page view tracking in Google Analytics 4 to understand website traffic.
• GA4 Debug View: Master the debug view in GA4 for real-time tag testing and troubleshooting.
• Tag Debugging & Preview: Explore various methods to debug and preview your tags before publishing.
• GA4 Event Tracking with Google Tag Manager: Effectively use Google Tag Manager to implement powerful GA4 event tracking.
• Passing Parameters in GA4: Learn how to pass valuable data parameters to Google Analytics 4 for deeper insights.
• Recommended GA4 Events: Understand and implement recommended events for comprehensive data collection.

This course provides a solid foundation for correctly setting up Google Analytics 4. While it won't cover every possible scenario, it equips you with the essential knowledge to move forward with confidence.

Why Choose Me as Your Instructor?

With over 15 years of experience in Digital Marketing and Analytics, I've trained individuals from diverse backgrounds and helped them become successful Digital Marketers and Analysts. I bridge the gap between technology and marketing, offering a deep understanding of Digital Analytics. I've worked with various analytics platforms, including those predating Google Tag Manager, giving me a comprehensive understanding of how Digital Analytics works.

I'm a seasoned online instructor, currently teaching courses for prestigious institutions like the University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA), and the Digital Analytics Association. My background includes engineering degrees and an MBA, ensuring a practical and insightful learning experience. I'm passionate about making complex concepts accessible, guiding you from beginner to advanced levels.

Who is this course for?

This course is ideal for:

• Blog owners looking to analyze website performance.
• Digital Marketing professionals seeking to improve campaign effectiveness.
• Analytics enthusiasts wanting to master GA4.
• Individuals aiming to launch a career in Digital Marketing or Analytics.

Gain the skills to analyze your website performance, understand visitor behavior, and make data-driven decisions.