Going Pro with Street Photography: Shooting Brand Lookbooks

Master Street Photography: Creating a Brand Lookbook

Learn from iconic street photographer trashhand as he reveals the pro approach to shooting a brand lookbook – the very method that fueled his successful street photography career. With experience shooting for major brands like Jordan Brand, Raised By Wolves, and Dope Boy Magic, trashhand shares his journey and invaluable insights on growing as a photographer and professional through fashion lookbooks.

This 40-minute, documentary-style class blends technical skills with behind-the-scenes realities. Whether you're an aspiring freelance photographer or a street photography enthusiast, you'll gain practical knowledge to elevate your craft.

What You'll Learn:

• Introduction: Discover the unique challenges of creating lookbooks for fashion brands, even with existing outdoor portrait photography skills. Trashhand provides fundamental guidance and tools to create stunning lookbooks and level up your photography skills.
• Planning the Shoot: Understand how fashion brands utilize lookbooks to showcase new designs. Trashhand shares his strategies for pitching to brands and what to consider after securing an assignment. Learn about model selection, mood board creation, and choosing compelling outdoor locations. He’ll cover crucial considerations like background colors and ISO sensitivity for optimal detail.
• Prepping the Clothing: Learn how to prepare garments for a professional photoshoot. Understand the photographer's role as a costume designer, selecting colors and styles that complement the chosen locations. Trashhand offers tips on detail awareness and how to use simple tools like a lint roller for efficient digital photography editing.
• Location Scouting & Shooting:
  • Parking Garage: Follow trashhand as he captures stunning photos using available light in a spiral parking garage ramp, showcasing clothing details brands want highlighted.
  • Garage Roof: Witness how to capture dynamic shots with an urban backdrop (elevated train) and how to adjust to achieve the best results.
  • Under the Bridge: Learn to compose a cohesive series of photos – wide, medium, and macro close-ups – utilizing architectural lines to draw attention to the clothing.
• Editing for Products: Master the art of product photography editing. Trashhand demonstrates how to highlight unique features (zippers, logos) using Lightroom. He’ll show you how to apply edits across the entire shoot for a cohesive look and color correct photos to accurately reflect garment colors – a critical detail for fashion lookbooks.

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