Get Press for Your Passion Projects (with no budget)

Get Noticed: Media Outreach Strategies to Amplify Your Voice

Tired of your passion projects getting lost in the noise of the internet? This course provides practical, creative techniques to effectively connect with press contacts and secure features in major newspapers, magazines, podcasts, news programs, and online publications. Learn how to break through the clutter and share your story with the world.

Here's what you'll discover:

• Finding the Right Contacts: Learn how to locate direct email addresses for journalists and editors covering your specific industry.
• Crafting a Compelling Press Kit: Develop a dynamic and professional press kit that showcases your work.
• Identifying Newsworthy Angles: Pinpoint what makes your project unique and interesting to media outlets.
• Writing Headlines & Hooks That Captivate: Master the art of writing persuasive headlines and hooks that grab attention.
• Personalized Pitching: Learn how to personalize your pitches for maximum impact and avoid generic outreach.
• Email Marketing for Media Success: Optimize your email marketing strategy to increase your chances of securing coverage.
• Creating Attention-Grabbing Media Stunts: Discover how to develop creative media stunts that generate buzz.

Effective Outreach for Entrepreneurs (No Experience Required):

These media outreach methods are valuable for any entrepreneur looking to increase visibility. Whether you're promoting a side hustle, a new project, or an established business, there are media outlets eager to share your story. All you need is an email account and potentially a free email marketing service like Mailchimp or Constant Contact.

A Human-Centered Approach to Media Relations:

We reject spam! This course focuses on building genuine relationships with press contacts. I'll share real-life case studies demonstrating how to leverage marketing savvy and a humanistic approach to gain media attention. Learn how to connect with overworked and underpaid journalists in a meaningful way.

Proven Success & Expertise:

For 20 years, I've helped artists and entrepreneurs gain visibility in prominent publications like The New York Times, Los Angeles Times, Good Magazine, NY1 News, and Backstage. As a marketing director and consultant, I've worked with organizations like the Houston Symphony, Paul Taylor Dance Company, and the Joyce Theater. I've also led workshops for thousands of entrepreneurs through institutions like New York University and the Actors Fund.

Why Press Coverage Matters:

Feeling invisible? Press coverage can help you gain recognition, attract funders and clients, and support your causes. When done strategically, it's a win-win for both you and the media. Let me guide you towards achieving impactful press coverage.

Learn more at jamiebenson.com and jamiebenson.myportfolio.com.