Get it Made, Get it Sold: The Basics of Sourcing & Sales for Entrepreneurs

Unlock the secrets to launching your product-based business! This essential class, led by Jeff Staple, provides a comprehensive roadmap for creative entrepreneurs looking to get products made and successfully sell online or in-person.

Turning your brand idea into reality requires mastering two crucial areas: sourcing and sales. Without a viable production plan and a clear sales strategy, even the best ideas can stall. Jeff Staple, founder of the renowned clothing line Staple (established in 1997), shares 17 years of experience – including valuable lessons learned from both successes and failures – to help you navigate these challenges efficiently.

What You'll Learn:

• Introduction to Sales: Understand the industry landscape and explore diverse sales channels to effectively reach your target market.
• Building Sales Collateral: Learn to create compelling materials essential for pricing your products and effectively placing your collection in the market.
• Introduction to Sourcing: Master the art of communicating with vendors to accurately cost your line and obtain effective samples.
• The Interconnectedness of Sales & Sourcing: Discover how sourcing and sales directly impact your production timeline and costing. We'll also cover post-delivery considerations.

What You'll Create:

By the end of this class, you'll have the essential sales and sourcing collateral needed to launch your collection. You'll develop:

• Line Sheet: A professional presentation of your product line.
• Costing Sheet: A detailed breakdown of production costs.
• Production & Sales Calendar: A timeline for managing your production and sales activities.

Bonus: For those seeking to go the extra mile, create a captivating lookbook and engaging promotional materials to further enhance your brand.

This class is perfect for anyone looking to learn how to manufacture products, manage vendor relationships, and build a successful product business. Gain the knowledge and tools to bring your creative vision to life!