はじめてのプラットフォーム・ビジネス~GAFAMの本質的な成功要因は何か?3時間で学ぶ21世紀型価値創造の新ルール!

Are you intrigued by the buzz around platform business models but unsure what they truly entail and how they generate value? Do you aspire to launch a platform business for your new venture but lack a clear understanding of the essential elements? Perhaps you're puzzled by the immense success of tech giants like GAFAM and the persistent stagnation of many Japanese companies.

This course is designed for you! We'll demystify platform business and equip you with the knowledge to thrive in the 21st-century economy.

What You'll Discover:

• Unraveling the Platform Concept: Understand the core meaning of a platform and why it's a game-changer in today's business landscape.
• The GAFAM Advantage: Explore why companies like Amazon, Rakuten, and Microsoft achieve such remarkable value through their platform strategies.
• Bridging the Gap: Identify the key differences between traditional businesses and platform businesses, and understand the factors contributing to Japan's business slowdown.
• Practical Application: Learn how to leverage existing platforms effectively and apply platform business principles to your own ventures.
• Value Creation Mechanisms: Grasp the underlying mechanisms of value creation within a platform business model.
• Business Design Essentials: Master the critical points for designing a successful platform business.

Course Highlights:

• Concise & Actionable: This 3-hour video course provides a comprehensive overview of platform business – including value creation, structural differences from traditional models, and essential business design considerations – in a clear and accessible format.
• Real-World Examples: Dive into case studies of prominent companies that have successfully platformed their businesses. Experience firsthand how platformization transforms existing business approaches through practical exercises.
• Key Concepts Explained: We break down complex topics like network effects, governance, and monetization into easily digestible concepts.
• No Prior Knowledge Required: While beginners can benefit from this course, a basic understanding of business strategy will enhance your comprehension. (See supplementary information for details.)

Course Curriculum:

• Chapter 0: Introduction
• Chapter 1: The Disruptive Power of Platforms
• Chapter 2: Platform Market Selection
• Chapter 3: Platform-Specific Design (Focusing on network effects, governance, and monetization)
• Chapter 4: Leveraging Platforms

Note: Case studies primarily utilize information up to 2022. While designed for accessibility, a foundational understanding of business strategy will significantly deepen your understanding of platform business models. Consider exploring introductory strategy courses like "はじめての戦略論" (First Steps in Strategy) for optimal results.