Free-2-Play Game Monetization
Learn free-to-play game monetization in 90 minutes. Discover effective strategies and tactics to grow your game revenue.
Course Content
Free-2-Play Game Monetization is an all-levels Udemy course taught by Christian Batist. It runs 1h 13m, is taught in English, and includes a certificate of completion. Learners rate it 4.2 out of 5 from 38 reviews, with 328 students enrolled. It is a paid course, first published April 2014.
Considering a free-to-play (F2P) monetization model for your game? This comprehensive online course provides the essential knowledge to succeed in the world of free-to-play game monetization. Learn from an expert with over 10 years of experience in the F2P game industry.
This course mirrors a university-level curriculum, offering a thorough understanding of how to effectively deploy free-to-play monetization strategies, whether you're a seasoned game designer or just starting out. It's structured into 11 lectures designed to equip you with practical skills.
Here's a breakdown of what you'll learn:
Lecture 1: Defining Free-to-Play: Establish a shared understanding of free-to-play and its role in the user revenue funnel. We'll explore how F2P monetization impacts player acquisition and player retention.
Lectures 2-5: Increasing Paying Players: Discover a wide range of proven techniques to boost the percentage of players who convert to paying customers in your free-to-play game. Learn strategies to optimize your monetization strategy.
Lectures 6-9: Maximizing Revenue Per Paying User (ARPPU): Focus on strategies to encourage paying players to spend more. We'll cover methods to increase ARPPU and optimize in-app purchases.
Lecture 10: Hybrid Monetization Models: Explore innovative hybrid monetization models – combinations of free-to-play with other revenue streams – to diversify your income and enhance player engagement.
Lecture 11: Avoiding F2P Pitfalls: Address common criticisms of free-to-play game monetization and learn practical methods to mitigate negative effects and create a sustainable business model.
Throughout the course, you'll find real-life examples to illustrate each concept.
Important Note: 100% of the proceeds from this course will be used to further develop "Perfect Earth," a game designed to educate children about environmental impact. By purchasing this course, you're directly contributing to the development of an educational game!
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