Foundations of Product-Led Growth (PLG) for Product Managers

Product-Led Growth (PLG): Demystifying the Strategy for Accelerated Business Growth

Product-Led Growth is transforming how businesses scale, gaining recognition from leading product management experts. Many product managers, however, find PLG intimidating, perceiving it as a complex and secretive approach. This course cuts through the confusion, revealing that PLG is built on clear principles and actionable strategies designed to accelerate product growth.

PLG is a holistic concept encompassing techniques that directly impact key business metrics through strategic product introductions, feature enhancements, and optimizations. Learn to leverage product itself as the primary driver of customer acquisition, activation, retention, and expansion.

Meet Your Instructor:

Konstantin Valiotti, Director of Product Growth at PandaDoc, brings extensive, practical experience implementing successful PLG strategies. With a background at Infobip, VK, and advisory roles with Echometer App and Chatfuel, Konstantin offers a comprehensive perspective on driving growth.

What You'll Learn:

• Understanding Product-Led Growth (PLG): Gain a solid foundation in the core principles and benefits of a product-led approach.
• Real-World PLG Tactics: Discover and analyze successful PLG implementations across various industries.
• Revenue Trees for Product Optimization: Learn to create revenue trees to identify and prioritize product enhancements for maximum revenue generation.
• Business Acquisition Models: Explore and select the optimal acquisition model for your B2B SaaS product, including:
  • Freemium
  • Free Trials
  • Ungated Access
  • And more!
• Conversion Funnel Analysis & Optimization: Master the techniques for analyzing and optimizing your conversion funnels to improve user flow.
• Loops vs. Funnels: Understand the crucial connection between user loops and conversion funnels for creating seamless user journeys.
• Product-Led Sales Strategies: Implement effective Product-Led Sales strategies to drive consistent growth.
• PLG Readiness Assessment: Identify the prerequisites for successfully transitioning your company to a PLG-driven model.

This course is ideal for product managers, B2B SaaS teams, and anyone interested in harnessing the power of PLG. Unlock the full potential of product-led growth and thrive in modern product management. Learn how to use your product to acquire, activate, retain, and expand your customer base.