عمليات المتابعة والتقييم للشركات الصغيرة والمتوسطة - جزء 3

This course is the third in a comprehensive, sequential, and integrated program designed to provide a thorough understanding of evaluation processes for entrepreneurial ventures and small businesses. The entire training program focuses on "A Comprehensive Training Program on Concepts and Importance of Monitoring and Evaluation Processes for Entrepreneurial Projects and Small Businesses."

This specific course delves into the details of evaluation activities for companies and entrepreneurial projects, including those incubated within business accelerators. The course is structured into nine consecutive lectures:

• Lecture 1: Foundations of Evaluation: This lecture covers the concepts and definitions of evaluation, its waves, importance, and functions. It explains why evaluation is conducted for companies, their programs, and projects, and identifies the stakeholders who benefit from evaluation.

• Lecture 2: Types of Evaluation: Explore the diverse types of evaluation, including internal, external, and participatory evaluation approaches. Learn about pre-evaluation, phased evaluation, final evaluation, quantitative evaluation, qualitative evaluation, sustainability evaluation, impact evaluation, and other methodologies. A detailed comparison of the advantages and disadvantages of internal and external evaluation is also provided.

• Lecture 3: Developing an Evaluation Plan: This lecture provides a step-by-step guide to creating a detailed evaluation plan. It outlines the four stages of the plan and explains the key components of the final report. A logical sequence of steps for implementing the evaluation plan is presented.

• Lecture 4: Performance Indicators: Focuses on performance indicators used in evaluation. Covers financial and non-financial indicators (administrative, technical, and marketing). Numerous commonly used indicators are included, with definitions, calculation methods, and benchmark metrics for comparison and measurement.

• Lecture 5: Data Collection Methods: Explains the processes for collecting necessary data for evaluation, including the design of samples for surveys and data collection.

• Lecture 6: Evaluation Methods & Tools: Details various evaluation methods, tools, and methodologies, including opinion polls, participatory rapid appraisal (PRA), logical framework analysis, cost-benefit analysis, impact measurement, public expenditure tracking, and performance indicators.

• Lecture 7: Participatory & Rapid Assessment: Explores official survey methodologies and participatory rapid appraisal as assessment tools, along with other evaluation methodologies and techniques.

• Lecture 8: Participatory Approaches & Public Expenditure Tracking: Focuses on participatory approaches and public expenditure tracking as evaluation methods.

• Lecture 9: Cost-Benefit & Impact Evaluation: Explains cost-benefit analysis and impact evaluation methodologies and their application in evaluation processes.

This course provides valuable knowledge and skills for conducting effective project evaluation, supporting strategic decision-making, and improving the performance of entrepreneurial ventures and small businesses.