Facebook SEO: Understanding Facebook Algorithms & Newsfeed

Master Facebook Page Management: Boost Engagement & Grow Your Audience

Learn from Laurel Papworth, a Forbes Top 50 Social Media Influencer and University of Sydney social media instructor with 10 years of experience, to master Facebook Page administration. This comprehensive course is designed for professional Facebook page admins and managers seeking to significantly increase likes and engagement on their Facebook Pages.

Who is this course for?

• Facebook Page Managers: Looking for strategies to drive more engagement (comments & shares).
• Non-profits & Organizations: Wanting to optimize their Facebook presence for maximum impact.
• Local Government: Seeking to effectively communicate and engage with their community on Facebook.
• Anyone wanting to properly set up their Facebook Page for optimal performance.
• Those eager to leverage Facebook analytics to improve content strategy.

What you'll learn:

• Facebook Optimization (FBO): Understand and implement strategies like Last Actor 50 to improve your Facebook Newsfeed visibility.
• Engagement Strategies: Proven techniques to increase likes, shares, and comments on your Facebook posts.
• Facebook Analytics: Learn to analyze data and create insightful reports to inform your social media strategy.
• Facebook Advertising: Master the fundamentals of Facebook Ads and understand marketing intelligence.
• Facebook Pixel: Connect your Facebook Pixel to your website and utilize Facebook Pixel Ads for targeted advertising.
• Beyond Facebook: Explore strategies for integrating Instagram and YouTube with your Facebook Page.
• Facebook Page Setup: Avoid common mistakes when creating your Facebook Page.

Why choose this course?

• Practical & Actionable: This course provides a thorough framework for real-world application.
• Expert Instruction: Taught by Laurel Papworth, with experience managing Facebook Pages for major brands like Masterchef, Idol, UNHCR, and the United Nations.
• Cost-Effective: Currently offered at a low price to ensure accessibility. (Price increase planned for December 2015 with added content).
• Supportive Community: Access a Q&A forum and share your Facebook Page for feedback.

Time-Conscious Learning: This course is ideal for those short on time who want a focused approach to improving their Facebook presence, rather than getting lost in endless tutorials.

Short Course: This mini-course is a focused subset of a larger Social Media Campaign course, perfect for those specifically interested in measurement and analytics tools and strategies.

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