Estrategista de Go to Market e Trade Marketing

This course provides everything you need to develop winning strategies for your marketing channels. You'll gain access to carefully curated content, divided into four modules with over 40 lessons and valuable external links.

What You'll Learn:

• Trade Marketing Fundamentals: A detailed exploration of the core pillars of trade marketing, providing a solid foundation for success.
• Go-To-Market (GTM) Strategy: Learn to effectively launch and manage products in the market with a comprehensive GTM approach.
• Real-World Examples & Case Studies: Dive into practical applications with case studies from leading companies like Danone and Johnson & Johnson, designed to spark reflection and hands-on learning.
• Practical Price Strategy: Utilize an included Excel spreadsheet to simulate shelf pricing, crucial for influencing and managing your pricing strategy. Calculate the Return on Investment (ROI) of your marketing actions across different channels.
• Strategic Planning: Develop a complete Go-to-Market and Trade Marketing plan tailored to your business needs.
• Key Metrics & KPIs: Understand the essential operational and financial metrics for effective trade marketing management.

Course Benefits:

• Gain practical experience through downloadable materials, including video presentations, study texts, and in-depth case studies.
• Benefit from the author's real-world experience as a consumer goods executive.
• Develop the skills to navigate the challenges of trade marketing and achieve measurable results.

By the end of this course, you'll be well-equipped to excel in the dynamic field of trade marketing and drive significant growth for your business.