Entrepreneurial Marketing

This course provides a practical overview of essential marketing tactics and strategies specifically designed for startups, small businesses, and entrepreneurs. We won't focus on deep dives into single techniques. Instead, you'll gain a comprehensive understanding of common marketing tactics and best practices to help you build your own effective marketing strategy.

Ideal for young companies with a valuable product or service, but lacking the personnel, budget, or expertise to develop and execute a marketing plan, this course offers a clear roadmap.

The curriculum follows a logical progression mirroring a typical sales funnel, outlining the order in which these tactics should be implemented from the ground up.

Who should take this course?

• Startups launching new ventures
• Small business owners seeking to grow their customer base
• Entrepreneurs wanting to market their products/services effectively
• Individuals with a basic understanding of business practices
• Those comfortable with basic technology for implementation.

Key topics covered:

• Marketing Strategy Development: Learn the fundamentals of creating a solid marketing plan.
• Sales Funnel Implementation: Understand how to guide potential customers through the buying process.
• Essential Marketing Tactics: Explore a range of proven techniques.
• Budget-Friendly Marketing: Discover cost-effective strategies for limited resources.
• Tech-Savvy Marketing: Gain insights into leveraging technology for marketing success.