世界30万人が学んだ講師が教える心の知能を活かした営業術(日本語字幕)

Unlock Sales Success: Mastering Emotional Intelligence in Sales

Discover how to leverage emotional intelligence (EQ) to transform your sales performance and build lasting customer relationships. This practical course delves into the crucial role of feelings and self-awareness in achieving sales excellence.

Why Emotional Intelligence Matters in Sales:

• Customer Loyalty: Customer loyalty is driven by actions, not just products. 53% of customer loyalty is influenced by the behavior of your sales team. (CEB – The Corporate Executive Board)
• Performance Disparity: Only 37% of salespeople consistently achieve results. A significant 63% of sales professionals unknowingly hinder their own success. (Harvard Business Review)
• The EQ Advantage: Top-performing salespeople are 12 times more productive than average. A substantial portion of this difference stems from emotional intelligence. (Daniel Goleman, Working with Emotional Intelligence)

The Power of EQ:

Developing your emotional intelligence enhances key sales traits like trustworthiness and integrity. By understanding your own and others' emotions, you can:

• Increase Empathy: Connect with customers on a deeper level.
• Ask Insightful Questions: Uncover true needs and pain points.
• Propose Effective Solutions: Tailor your offerings to individual requirements.
• Handle Objections: Address concerns with confidence and understanding.
• Manage Your Reactions: Adapt your approach to different customer personalities.
• Build Strong Relationships: Foster trust and long-term partnerships.

Real-World Results:

L'Oréal saw sales representatives trained in emotional intelligence achieve over $90,000 more in revenue by the end of their first year.

Understanding the Modern Buyer:

Customers make purchasing decisions based on emotions, then rationalize those decisions with logic. While online resources empower customers to justify their choices, exceptional sales are built on connection, overcoming objections, and instilling confidence. Maintaining customer loyalty hinges on keeping promises, fostering trust, and helping customers navigate internal complexities – all facilitated by emotional intelligence.

Course Focus:

This highly practical course uniquely positions emotional intelligence as a core sales skill. We focus on the crucial interactions before, during, and after the sales pitch, emphasizing how to use EQ to make ethical decisions and build strong relationships. We explore how customer emotions impact interactions and apply EQ principles to the sales process.

What You'll Learn:

• Recognize the Importance of EQ: Understand how to leverage emotional intelligence to build rapport with customers.
• Assess Your Sales Approach: Determine how your mindset impacts your sales success.
• Identify Driving Emotions: Pinpoint the emotions that influence the sales process and learn how to manage them effectively.
• Define Your Unique Value: Articulate your distinct selling proposition from both a product and delivery perspective.
• Discover Needs-Based Selling: Uncover how to use emotional intelligence for effective sales strategies.
• Confidently Handle Objections: Develop techniques for addressing concerns and maintaining positive momentum.
• Identify Social Interaction Styles: Recognize the four primary social interaction styles that influence customer behavior.
• Tailor Your Approach: Learn how to adapt your communication and sales techniques to each interaction style for maximum impact.
• Become a Trusted Advisor: Provide solutions and resolve customer issues with empathy and expertise.

This course helps you:

• Master the art of active listening.
• Develop powerful questioning techniques.
• Craft compelling product and service presentations.
• Effectively navigate and overcome objections.
• Build rapport and foster lasting customer relationships.