Einstieg ins Online-Marketing

Online Marketing: Master the Essentials for Success

In recent years, online marketing has exploded in importance. The advantages are clear: you can achieve successful advertising campaigns even with a small budget. A key benefit is the ability to precisely analyze which online advertising efforts are profitable and identify areas for improvement, a level of detail often unavailable with traditional marketing like print, radio, or television – where wasted reach can be significant.

This course provides a comprehensive understanding of how online marketing works. You'll explore various marketing channels, delve into the workings of Google, and understand the crucial differences between SEO (Search Engine Optimization) and SEA (Search Engine Advertising). We'll also cover the essential online marketing metrics you need to track.

Discover how to leverage free Google tools to drive more traffic to your website. This course is ideal for online shop founders and anyone interested in online marketing who wants a clear overview of how it functions and how to create a solid marketing plan.

With years of experience working with an online shop retailer and currently advising national and international e-commerce businesses, you’re in expert hands. Beyond consulting, I teach e-commerce at university and train Fachwirte im E-Commerce and Kaufleute im E-Commerce at a business academy.

Here's a detailed look at what we'll cover:

• Basics of Online Marketing: A foundational understanding of the digital landscape.
• Google, SEM, SEA, SEO: Demystifying search engine marketing and optimization.
• Email Marketing: Building relationships and driving conversions through email.
• Affiliate Marketing: Leveraging partnerships for increased reach.
• Social Media Marketing: Effective strategies for engaging audiences on social platforms.
• Online Marketing Metrics: Key performance indicators (KPIs) to measure success.
• Online Marketing Planning: Developing a strategic roadmap for your online presence.