droidcon NYC '19: Make Better Decisions: Experiment

Are you rolling out new features or making user-visible changes to your mobile app? Then this talk is essential for you! Discover the power of experimentation, also known as A/B testing, and unlock data-driven decisions for your app's future success.

In this concise lightning talk, Kate Kelly breaks down the what, why, and how of experimentation specifically for app developers. Learn practical, app-focused implementation details and avoid common statistical pitfalls.

Here's what you'll gain:

• Understand A/B Testing: A clear explanation of what experimentation is and how it benefits your app.
• Data-Driven Decisions: Learn how to use experimentation to make informed choices about your app's design, features, and user experience.
• App-Specific Implementation: Get practical tips and tricks for implementing A/B tests within your app.
• Avoid Statistical Errors: Understand and avoid common mistakes in analyzing A/B test results.
• Improve User Engagement: Discover how experimentation can help you optimize your app for higher user engagement and retention.

This talk is perfect for anyone making user-visible changes to their app and looking to leverage experimentation for growth.