Drawing Ideas: Create Conceptual Illustrations for Editorial and Beyond

Unlock the power of conceptual illustration and learn to communicate big ideas through impactful visuals! This course reveals the secrets to creating compelling illustrations for editorial, advertising, packaging, retail, greeting cards, and more. Discover how to transform ordinary concepts into extraordinary imagery – it’s easier than you think!

Forget the myth that conceptual illustration requires extreme talent. The key lies in understanding and skillfully applying symbols, idioms, and tropes. Award-winning illustrator Mr. Tom Froese demystifies this art form, providing a step-by-step approach to developing your own unique style.

What You'll Master:

• The distinction between conceptual illustration and traditional illustration.
• How to effectively utilize symbols as fundamental building blocks for your concepts.
• Leveraging idioms to make abstract ideas visually clear.
• Identifying and applying illustration tropes for quick and effective visual metaphors.
• Mr. Froese's complete illustration workflow, from initial concept to final artwork.
• Creating professional-quality editorial illustration using Procreate (though adaptable to other software).

Why Choose This Class?

• Learn from an experienced Top Teacher with a proven track record (142,000+ students).
• Gain free access to Tom's exclusive "Inky Basics" Procreate brush set.
• Download valuable resources: illustration tropes chart, BINGO card, and sketching/final art templates.
• Benefit from real-world examples in every lesson.
• Reinforce your learning with engaging exercises after each lesson.
• Follow a comprehensive, demo-filled tutorial covering brainstorming, sketching, and illustration in Procreate.

The Class Project: Create an editorial-style illustration inspired by a real-world "New York Times" headline.

Course Structure:

• Primer: Understand the core principles of conceptual illustration and the three key tools: symbols, idioms, and tropes.
• Exercises: Practice applying new concepts and techniques.
• Project: Develop your own conceptual illustration based on a realistic brief.
• Demos: Full tutorials on essential techniques and brushes in Procreate.

Who is This Class For?

• New and intermediate illustrators seeking to expand their skillset into conceptual illustration.
• Illustrators aiming to secure more editorial illustration projects and clients.
• Anyone eager to unlock the secrets behind compelling illustration ideas.

Prerequisites: Basic illustration experience, drawing/sketching skills, and familiarity with illustration software (Procreate, Photoshop, etc.).

Materials: Sketchbook/pencil (or digital equivalent) and an illustration app.

Explore Further:

Discover more about conceptual illustration and find inspiration through these resources:

• Conceptual Illustrations: Solving Problems with Storytelling
• List of Conceptual Illustrators
• Illustration Tropes Pinterest Board

My Tools: [iPad Pro, Apple Pencil, PenPad]

Additional Helpful Resources: [Links to Tom's Podcast, Website, Instagram, YouTube, Patreon]