Diploma Course in Marketing Management

Looking to advance your career in the corporate world? Aspiring to lead Sales and Marketing or even launch your own business? This course is designed for you!

Enhance your Sales and Marketing skills and unlock new opportunities. Sales and Marketing is the crucial process of identifying growth avenues and cultivating strong, lasting relationships with other organizations. It involves generating leads, building rapport with clients, fostering trust, and connecting them with the right technical expertise – ultimately expanding your business network.

Section 1: Sales and Service Excellence

Master the art of impactful customer interactions with the GUEST Model:

• Get Attention: Capture your audience's interest.
• Understand Needs: Actively listen to client requirements.
• Explain Product/Service: Clearly communicate value.
• Suggest & Objection Handling: Offer solutions and address concerns effectively.
• Thank You: Leave a positive lasting impression.

Section 2: Business Acumen

Develop a strong foundation in essential business principles:

• Meaning and Importance: Understand the core concepts of business acumen.
• Common Terminologies: Become fluent in business language.
• Key Performance Indicators (KPIs): Learn to measure success.
• Business Model Canvas: Visualize and analyze your business model.
• Case-study: Real-world examples of business model application.

Section 3: Business Analysis Techniques

Gain valuable analytical skills for strategic decision-making:

• SWOT Analysis: Identify Strengths, Weaknesses, Opportunities, and Threats.
• PESTLE Analysis: Analyze Political, Economic, Social, Technological, Legal, and Environmental factors.

Section 4: Design Thinking and Creativity for Innovation

Unleash your creative potential to drive innovation:

• Meaning and Importance: Discover the power of design thinking.
• Empathise: Understand your target audience's needs and perspectives.
• Define the Problem Statement: Clearly articulate the challenge.
• Idea Generation & Brainstorming: Generate innovative solutions.
• Prototype & Test: Develop and refine your ideas.
• Case-study: See design thinking in action.

Section 5: Retail Industry

Explore the dynamics of the retail sector:

• Story of Retail: Understand the evolution of retail.
• Common Formats: Learn about different retail models (e.g., brick-and-mortar, e-commerce).
• Key Players: Identify major companies in the retail landscape.
• 6 Ps of Retail Marketing Mix: Master the key elements of retail marketing.

Section 6: Pricing

Develop effective pricing strategies:

• Pricing Methods: Explore various pricing models.
• Price Elasticity: Understand how price affects demand.
• Survey - Willingness to Pay: Gauge customer price sensitivity.

Section 7: Luxury Brand Management

Learn the secrets to building and managing luxury brands:

• Tips Applied by Luxury Brands: Discover best practices.

Becoming proficient in Sales and Marketing is a valuable asset in any career path. Enhance your Sales and Marketing expertise and take your career to the next level!