Digital Marketing with AI

Master Digital Marketing with AI: A Practical Bootcamp

Learn the core principles of digital marketing and unlock the power of artificial intelligence (AI) to transform your strategies. This hands-on course, designed by Duke University's Professor Daniel Egger, bridges the gap between academic theory and real-world application, providing a comprehensive understanding of the entire digital marketing lifecycle.

What You'll Learn:

• Market Research & Planning: Conduct in-depth market research using AI tools like ChatGPT to generate insightful reports. Develop effective campaign plans tailored to specific audiences.
• AI-Powered Content Creation: Create compelling ad mockups and campaign materials with Midjourney and other AI image generators. Craft targeted content that resonates with your ideal customers.
• Audience Targeting & Segmentation: Master demographic segmentation and targeting techniques to reach the right audience with the right message.
• Performance Analysis & Optimization: Track crucial marketing metrics such as bounce rate, conversion rate, CAC (Customer Acquisition Cost), and LTV (Lifetime Value). Analyze data to identify areas for improvement and optimize your campaigns.
• Budgeting & ROI: Design and allocate digital ad budgets based on real-world performance data, maximizing your ROI (Return on Investment).
• Marketing Personas: Build detailed marketing personas to better understand your target audience's needs and behaviors.
• Data-Driven Decision Making: Move beyond guesswork and make informed decisions based on data projections, leading to increased revenue and improved customer retention.

Course Highlights:

• Practical, Real-World Focus: Forget theoretical concepts. This course emphasizes applying digital marketing techniques using actual sales and campaign data.
• AI Tool Integration: Learn to use ChatGPT, Midjourney, and Excel to automate tasks, generate ideas, and improve efficiency.
• Hands-On Case Studies: Work through two detailed case studies – one for the RV market and another for a small business (a theater) – applying learned concepts to real-world scenarios.
• Excel & Google Sheets: Gain proficiency in using Excel (or Google Sheets) for data analysis, budgeting, and reporting.
• Prompt Engineering: Master the art of prompt writing to get the most out of AI tools.
• Actionable Marketing Plans: Develop a comprehensive marketing plan that's ready to be deployed.

Who is this course for?

This course is perfect for beginners with no prior marketing experience or technical skills. Whether you're a small business owner, aspiring marketer, or simply looking to boost your online presence, this course will provide you with the knowledge and skills you need to succeed.

What You'll Need:

• A computer with internet access.
• A free ChatGPT account (setup instructions provided).
• A basic version of Excel or Google Sheets.
• A willingness to learn and experiment with new tools!

We'll guide you every step of the way, providing clear explanations and real-world examples. By the end of this course, you'll have a strong foundation in digital marketing and a practical understanding of how AI can help you achieve your business goals.