Digital Marketing verstehen mit dem Elefantenmodell
Marketing insights from an IT marketing leader. Learn practical strategies and proven techniques for success. Boost your marketing skills today!
Course Content
Digital Marketing verstehen mit dem Elefantenmodell is an intermediate-level Udemy course taught by Marco Peter. It runs 1h 17m, is taught in German, and includes a certificate of completion. Learners rate it 4.6 out of 5 from 5 reviews, with 92 students enrolled. It is a paid course, first published December 2023.
Digital Marketing in 2024: Essential Skills for Business Success – Free Course
Digital marketing is rapidly becoming a critical business skill. Investing in these skills is one of the most valuable things you can do for your career. This comprehensive, free course will equip you with a strong understanding of digital marketing using the innovative Elephant Model. And the best part? You retain access forever!
The Elephant Model provides a process-oriented approach to digital marketing, with a strong emphasis on content. This approximately 1.5-hour course draws on my experience as a Marketing Manager and Freelance Content Writer to cover key areas:
- Why Content is King: Discover the fundamental role of content in successful digital marketing strategies.
- AI in Digital Marketing: Learn where AI can (and cannot) be effectively applied.
- Beyond Traditional SEO: Understand why old SEO rules no longer apply and adapt to the evolving landscape.
- Essential Tools: Discover the tools I use and where to apply them for maximum impact.
- Practical Tips & Tricks: Get actionable strategies you can implement immediately.
The Big Picture: Digital marketing is no longer optional – it's business-critical. Yet, there's a significant skills gap, with 3,000 digital marketing positions currently unfilled in Switzerland. Mastering these skills is not only rewarding but also highly sought after. It's a fun and fulfilling field!
Course Content Breakdown:
- Video: Instructor Introduction (2 min)
- Video: Understanding the Elephant Model (5 min)
- Video: Elephant Model Phase 1: Ideation & Inspiration (10 min)
- Video: Elephant Model Phase 2: Content Research (11 min)
- Video: Elephant Model Phase 3: Content Conceptualization (8 min)
- Video: Elephant Model Phase 4: Content Creation (15 min)
- Video: Elephant Model Phase 5: Content Publication (7 min)
- Video: Elephant Model Phase 6: Content Distribution (14 min)
- Video: Elephant Model Phase 7: Content Review & Updates (4 min)
- Video: Conclusion: SEO & Marketing Tools (3 min)
My Digital Marketing Achievements:
Through strategic digital marketing, I've achieved significant results, including:
- Consistent influx of new leads generated through digital marketing activities.
- Supporting and maintaining a multi-million Swiss Franc annual turnover for a KMU.
- Organic growth of an email list to 10,000 contacts.
- Webinars with regular registrations of 150-200 (sometimes up to 500).
- Approximately CHF 100,000 in freelance content writing and consulting revenue.
My Expertise:
- Full-time Marketing Manager at an IT company.
- 10+ years as a Freelance Content Writer.
- Experience across diverse industries: IT, Outdoor & Tourism, Healthcare, Food Processing.
- Master's Degree in Digital Marketing (part-time).
- Bachelor's Degree in Communication and Journalism (full-time).
What This Course Isn't:
- A theoretical deep dive into every concept and model.
- An intensive, detailed course on a single concept.
- A click-by-click tutorial for a specific tool.
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