Digital Marketing Strategy [UK English]

Master the essentials of digital marketing and build a thriving online presence. This comprehensive course goes beyond basic online advertising to reveal how presence, service, and sales work together to create exceptional customer experiences. Learn to strategically organize your entire online business with the powerful Digital Triangle framework.

We start with a deep dive into Digital Marketing Strategy, exploring core concepts, key marketing metrics, and the latest digital marketing trends impacting today's connected consumer. Discover how the Digital Triangle brings clarity and focus to your digital channels, ensuring every effort aligns with your business goals.

Presence: Establish a strong brand foundation. Learn market analysis techniques, identify your ideal customer profile (ICP), and develop detailed buyer personas. Create a compelling editorial plan that positions your brand as an authority, combining SEO, valuable content marketing, and a strategic publishing calendar.

Service: Design and deliver exceptional digital experiences. Master the digital service development cycle, from initial research and design to rigorous testing, continuous learning, and iterative evolution. Apply these principles to develop and launch successful digital solutions, whether it's a mobile app, a subscription platform, or a robust customer support portal.

Sales: Convert your online presence into revenue. Understand and optimize your digital conversion channels, including email marketing, conversational commerce, marketplaces, e-commerce stores, social commerce, live commerce, native apps, and affiliate programs. Learn the essential metrics and integrations for each channel to maximize your revenue.

You'll receive practical frameworks, spreadsheets, and templates to audit your current digital marketing operations, launch new marketing initiatives, and confidently scale your results. Transform your knowledge into tangible revenue and elevate your business or career with the power of the Digital Triangle.

Course Modules:

• Introduction to Digital Marketing Strategy
  • What is Digital Marketing?
  • The “Digital Triangle” Framework
  • Digital Triangle: Presence
    • Defining the Market
    • Ideal Customer Profile (ICP)
    • Persona Development
    • Editorial Planning for Digital Presence
  • Digital Triangle: Service
    • Introduction to Digital Services
    • The Digital Service Development Cycle
    • Mapping
    • Service Design
    • Testing, Learning, and Adjustments
    • Implementation
    • Feedback and Evolution
  • Digital Triangle: Sales
    • Introduction to Digital Sales Channels
    • Email Marketing
    • Conversational Commerce
    • Marketplaces
    • Owned E-commerce
    • Social Commerce
    • Live Commerce
    • Native Apps
    • Affiliate Programs
  • Conclusion