Digital Marketing Strategy

Master the fundamentals of digital marketing and build a thriving online presence. This comprehensive course goes beyond basic online advertising to reveal how strategic presence, exceptional customer service, and effective sales work together to create a memorable customer experience.

You'll learn to leverage the Digital Triangle, a practical framework for organizing your entire online business strategy. We'll start with a thorough digital marketing strategy overview, exploring key metrics and current trends that influence today’s connected consumer. Discover how the Digital Triangle provides clarity by prioritizing each digital channel.

Presence: Build a strong foundation with in-depth market analysis, identifying your ideal audience and developing detailed buyer personas. Create a robust editorial plan that establishes your brand as an authority, combining SEO, valuable content marketing, and a strategic publishing calendar.

Service: Learn to design, prototype, and launch digital solutions that truly resonate with your audience. Master the entire digital service development cycle: from initial research and design to rigorous testing, continuous refinement, and ongoing evolution. This applies to various digital offerings like apps, subscription platforms, and customer support portals.

Sales: Bridge the gap between theory and revenue. Orchestrate your digital conversion channels, including email marketing, conversational commerce, marketplaces, e-commerce stores, social commerce, live commerce, native apps, and affiliate programs. Understand the essential triggers, key metrics, and crucial integrations for each channel and how they fit your business model.

You’ll receive practical frameworks, spreadsheets, and templates to audit your current operations, launch new digital marketing initiatives, and scale your results with confidence. Transform your knowledge into revenue and elevate your business or career with the power of the Digital Triangle.

Course Modules:

• Introduction to Digital Marketing Strategy: Understand the core principles.
• What is Digital Marketing?: A foundational overview.
• The “Digital Triangle” Framework: A strategic approach.
• Digital Triangle: Presence:
  • Defining the Market
  • Ideal Customer Profile (ICP)
  • Persona Development
  • Editorial Planning for Digital Presence
• Digital Triangle: Service:
  • Introduction to Digital Services
  • The Digital Service Development Cycle
  • Mapping
  • Service Design
  • Testing, Learning, and Adjustments
  • Implementation
  • Feedback and Evolution
• Digital Triangle: Sales:
  • Introduction to Digital Sales Channels
  • Email Marketing
  • Conversational Commerce
  • Marketplaces
  • Owned E-commerce
  • Social Commerce
  • Live Commerce
  • Native Apps
  • Affiliate Programs
• Conclusion: Bringing it all together.