Digital Marketing Framework - 2018 Edition

Unlock Your Digital Marketing Potential: Learn to Punch Above Your Weight

Webgrowth's comprehensive digital marketing course equips you with the strategies and techniques to achieve exceptional results, regardless of your business size. Based on proven growth marketing methodologies and real-world performance, this course demystifies the complexities of digital marketing and provides a practical framework for success.

Here's what you'll discover:

• The RACE Model: We leverage Smart Insights' renowned RACE model (Reach, Act, Convert, Engage) and combine it with a powerful performance formula to drive exceptional outcomes. Learn how to strategically plan and execute your digital marketing efforts.
• The Traction Model: Explore the digital components of Gabriel Weinberg's Traction model, a framework for identifying and capitalizing on opportunities across key channels. We'll show you how to practically identify opportunities within AdWords, SEO, Social Media, and Email marketing.
• The Performance Formula: Clickability x Shareability x Distribution: Discover the game-changing formula that fuels Webgrowth's success. We'll teach you how to apply this formula effectively to your campaigns and integrate these crucial KPIs into a robust reporting framework.
• Search Intent vs. Social Interest: Understand the critical difference between what people search for and what they engage with on social media. Learn how to package and promote your content to maximize visibility and impact.
• Aligning with Business Objectives: This course emphasizes the importance of defining your business objectives to ensure you have the right frameworks and methodologies for each channel. We'll guide you in tailoring your approach for optimal results.

Led by Neil Pursey, you'll gain insights into the exact digital marketing process Webgrowth uses for both internal operations and client success. We strip away the jargon, focusing on actionable strategies that can be implemented by small businesses and large corporations alike. This course provides a clear path to achieving tangible digital marketing growth.