Digital Marketing & Advertising Masterclass - 87+ Lectures

Unlock the Power of Digital Marketing: Master the $200+ Billion Industry

Ready to launch your digital marketing career, grow your business, or deepen your understanding of the digital landscape? This comprehensive course provides the knowledge and skills you need to thrive in today's rapidly evolving digital world. With over 12 hours of engaging online content, we guide you from foundational concepts to advanced strategies.

What You'll Learn:

• Digital Marketing 101: Begin with a solid understanding of the core principles of digital marketing. We demystify the digital ecosystem, covering essential terminology and concepts.
• Digital Marketing 201 & 301: Progress to intermediate and advanced topics, building a strong foundation for success.
• Programmatic Advertising: Dive deep into the world of programmatic advertising – the engine driving modern digital campaigns. Understand the platforms, players, and processes involved.
• How to Sell Digital: Learn the strategies and techniques to successfully sell digital advertising services. Gain insights into the unique challenges and opportunities in this dynamic market.

Course Subjects:

• Digital Ecosystem: Explore the key players in the digital space – publishers, exchanges, SSPs (Supply-Side Platforms), DSPs (Demand-Side Platforms), and Agency Trading Desks – and how they interact.
• Social Media Marketing: Discover how to leverage social media for advertising, understanding the strengths and weaknesses of different platforms. Learn about effective social media strategies.
• Social Media Listening: Monitor brand perception and understand audience sentiment with powerful social media listening tools.
• Targeting & Retargeting: Master audience targeting techniques, including behavioral, contextual, and demographic targeting. Learn how to effectively implement retargeting campaigns.
• Programmatic Advertising: Gain a comprehensive understanding of programmatic advertising, including its mechanics, key companies, and workflow.
• Location Targeting: Explore location-based advertising options like geo-fencing and proximity targeting to reach the right audience at the right place.
• Viewability & Verification: Understand the importance of ad viewability and verification, and the tools available to ensure your ads are seen by real people.
• Platform Demos: Get hands-on experience setting up campaigns on major platforms like Google and Facebook, plus learn how to monetize your own content with SSPs.
• How to Sell Digital Advertising: Develop a roadmap for building a successful digital advertising sales business.

Meet Your Instructor:

Ben Silverstein is an award-winning digital media professional with over a decade of experience in the industry. He's managed millions in ad spend for major brands including Six Flags, Giorgio Armani, Cafe de Columbia, William Grant & Sons, and the FDA. Ben is also a consultant for the IAB's Learning & Development and certification group and works full-time in mobile advertising.

What Students Are Saying:

• "This course provides hands-on information that is extremely helpful for media planners and buyers navigating the digital advertising space." - Diane Tody
• "The real-world examples make the concepts easy to understand. The instructor is knowledgeable and authoritative." - AJ Du Toit
• "A clean and easy-to-understand explanation of programmatic advertising – a valuable resource for advertising sales professionals." - Raul Bonilla

Enroll Now and Transform Your Digital Marketing Future!