Design Thinking Masterclass Bootcamp - Know Your Business

Become a Design Thinking Practitioner: Master Business Hypothesis Mapping

Unlock the power of Design Thinking with this comprehensive course and learn Business Hypothesis Mapping, the cornerstone of effective design strategy. This bootcamp provides a detailed, step-by-step approach to transforming ideas into impactful solutions.

What you'll learn:

• Define a Compelling Design Vision: Establish a long-term motivation for your business, creating a clear and inspiring design vision.
• Translate Vision into Actionable Goals: Derive tangible business goals directly from your design vision, making them achievable and measurable.
• Identify Key Stakeholders: Create and prioritize a list of internal and external project stakeholders who will have the greatest impact on achieving your business goals.
• Develop Powerful Design Archetypes: Transform vague stakeholder descriptions into vivid, imaginable personas – crucial for effective user experience (UX) design and recruitment.
• Build a Detailed Business Hypothesis Map: Combine your business goals and archetypes into a comprehensive Business Hypothesis Map, assessing the current state of your service or product.

Course Highlights:

• 3 Hours of Actionable Content: Packed with practical knowledge and techniques.
• 5 Integrated Canvases: Fully integrated into the User Experience Strategy Process, available for immediate download and use.
• Profiling Card Deck: 86 cards to create meaningful user experience archetypes quickly and easily.
• Downloadable Resources: Access canvases and the Profiling Card Deck for daily application in your projects.
• Real-World Business Case: Apply your learning to a practical example – creating an online academy for designers (99grit Academy).
• Proven Methodology: Learn a unique Business Hypothesis Mapping Process with 5 integrated methods.
• Understand the Entire Design Thinking Process: Gain the flexibility to utilize existing methods or develop your own.

Why Choose This Course?

This course goes beyond theoretical concepts. You'll learn how to tackle any Design Thinking Business Hypothesis challenge, avoid wasted time and resources, and create truly meaningful results. We focus on a cause-and-effect methodology, ensuring each step builds upon the next. Forget superficial approaches – this course delivers tangible design impact.

Taught by Andy Woynarowski:

Andy is a leading Design Thinking and Experience Design expert with a proven track record. He previously headed Service Design capability at Deloitte Digital in Central Europe and is currently the CEO of 99grit, a creative agency delivering impactful UX Design, Service Design, Digital Strategy, Design Thinking, and Concept Art. Andy has extensive experience building and leading high-performing design teams, including delivering a €25 million digital transformation project. He bridges the gap between art and process, making Design Thinking accessible and effective for everyone.