Design Thinking: Design for New Experiences

Unleash Your Creative Potential: Design Thinking Workshop

Ready to reimagine the world around you? This engaging 90-minute class, led by frog Executive Creative Director Jason Severs, dives into the power of design thinking and how to apply it to improve everyday experiences. Learn to organize, arrange, and enhance everything from simple tasks to complex systems.

What You'll Learn:

• Design Thinking Fundamentals: Discover the core principles of design thinking, including conversation, empathy, and positivity, and how to translate them into actionable design strategies.
• The Power of the Journey Map: Master the journey map – a visual tool for understanding and improving customer experiences. Learn to create compelling "before & after" maps to communicate your design strategy.
• Effective Research Techniques: Learn research methods to uncover user needs and pain points.
  • Shop-alongs & Interviews: Conduct insightful interviews and observations in real-world contexts.
  • Observation Frameworks: Develop a structured approach to observation for deeper understanding.
• Insight Synthesis: Transform raw data into actionable insights. Learn to use tools like the affinity map to visualize and organize your findings.
• Creative Ideation: Spark innovation with ideation techniques, including:
  • Random Entry: Generate fresh ideas using unexpected prompts.
  • Design & Emotion: Combine form, function, and user emotions to create impactful designs.
• Compelling Storytelling: Communicate your design ideas effectively through storytelling. Explore techniques like the hero's journey and factual explanations to resonate with your audience.

Course Highlights:

• Practical Class Project: Redesign a grocery store! Apply your new skills to create a comprehensive journey map and present your innovative solutions.
• Real-World Insights: Jason Severs shares practical tactics and real-world examples from his experience at frog.
• Perfect for: Designers, professionals, and anyone passionate about social change and improving user experiences.

This course is designed to help you revolutionize your thinking and unlock the potential of every experience. It's more than just a graphic design course; it's a journey into the heart of design thinking and its power to transform the world.

[What You'll Learn Trailer](link to trailer)