Design Centrado no Ser Humano - Kit de Ferramentas

Design Thinking: Driving Innovation & Sustainable Solutions

Explore the power of Design Thinking, a human-centered approach to problem-solving that's transforming industries and addressing critical global challenges. This course delves into the core principles and practical application of HCD (Human-Centered Design), a proven methodology used by leading organizations worldwide to create impactful solutions.

Why Design Thinking Matters:

Bruce Mau, a renowned Canadian designer, highlights three key areas where Design Thinking can drive significant change:

• Transparency & Cost Awareness: Understanding the true costs associated with our choices.
• Systemic Re-evaluation: Rethinking the systems and processes behind product and service creation.
• Sustainable Behavior: Inspiring individuals to adopt more sustainable practices.

Design Thinking offers a pathway to move beyond the unsustainable cycle of design, manufacturing, marketing, and consumption, ultimately contributing to a healthier planet. Learn how to apply this methodology to tackle complex societal issues and create products and services that truly improve lives.

What is Human-Centered Design (HCD)?

HCD is a decade-proven process for developing innovative solutions, initially adopted by multinational corporations and now widely applicable. It emphasizes understanding user needs, generating creative ideas, and implementing sustainable solutions. Successful HCD projects have yielded impactful results, including:

• Low-cost computing solutions for organizations like Positivo.
• Growth strategies for Havaianas.
• The Red Cross Blood Donation System.

HCD is particularly effective when working with underserved communities in Africa, Asia, and Latin America, fostering impactful and culturally relevant solutions.

Course Modules:

This comprehensive course is structured around the five stages of the Design Thinking process: Empathize, Define, Ideate, Prototype, and Test.

Section 1: Introduction

• Aula 1: Mudanças pelo Design (Change Through Design): Understanding the transformative potential of Design Thinking.
• Aula 2: Mentalidades Chave (Key Mindsets): Cultivating the mindset necessary for successful Design Thinking.

Section 2: Design Centrado no Ser Humano - Primeiros Passos (Human-Centered Design - First Steps)

• Aula 3: Kit de Ferramentas (Tool Kit): Exploring essential HCD tools and techniques.
• Aula 4: As Três Lentes do Design Centrado no Ser Humano (The Three Lenses of Human-Centered Design): Learning to view problems from multiple perspectives.
• Aula 5: Como Utilizar (How to Use): Practical guidance on applying HCD principles.
• Aula 6: Cenários (Scenarios): Developing realistic scenarios to guide the design process.

Section 3: Ouvir (Listen)

• Aula 7: Etapa de Ouvir (The Listening Stage): Mastering the art of user research.
• Aula 8: Identificar o Desafio Estratégico (Identify the Strategic Challenge): Defining the core problem to be solved.
• Aula 9: Avaliar Conhecimento Pre-existente (Evaluate Existing Knowledge): Understanding current knowledge and resources.
• Aula 10: Entrevistas Individuais (Individual Interviews): Conducting effective one-on-one interviews.
• Aula 11: Entrevistas em Grupo (Group Interviews): Facilitating productive group discussions.
• Aula 12: Imersão em Contexto (Context Immersion): Gaining firsthand understanding of the user's environment.
• Aula 13: Auto-Documentação (Self-Documentation): Reflecting on personal biases and assumptions.
• Aula 14: Descoberta Orientada pela Comunidade (Community-Oriented Discovery): Engaging with the community to gather insights.
• Aula 15: Entrevista com Especialista (Expert Interview): Leveraging expert knowledge.
• Aula 16: Escolha um Método de Pesquisa (Choose a Research Method): Selecting the appropriate research approach.
• Aula 17: Desenvolver Abordagem da Entrevista (Develop an Interview Approach): Crafting effective interview questions.
• Aula 18: Conceitos Sacrificiais (Sacrificial Concepts): Exploring early concepts and ideas.
• Aula 19: Técnicas de Entrevistas (Interview Techniques): Employing various interview techniques.
• Aula 20: Mente de Principiante (Beginner's Mind): Approaching problems with curiosity and openness.
• Aula 21: Observar x Interpretar (Observe vs. Interpret): Distinguishing between observation and