Customizing Type with Draplin: Creating Wordmarks That Work

Unlock the power of typography with design legend Aaron Draplin! This 90-minute class dives deep into the art of customizing type, a crucial skill for any graphic designer. Learn from the master as he reveals tried-and-true techniques for creating unique and impactful lettering.

In this engaging workshop, you'll follow Aaron's process as he unearths antique typographic references and crafts compelling type treatments specifically for merchandise inspired by his hometown of Portland.

Here's what you'll discover:

• Discovering Reference Material: Learn where to find inspiration for your typography projects.
• Kerning - Mastering the Space: Understand and expertly control the spacing between characters for optimal readability and visual appeal.
• Customizing Letterforms: Transform existing fonts to create bespoke, one-of-a-kind typefaces.
• Sketching Type from Scratch: Develop your foundational skills in hand-drawn lettering.
• Preparing Files for Print: Ensure your custom typography looks flawless in the final product, including tips for finding reliable promotional item vendors.

Plus, enjoy bonus segments on:

• Adding Texture to Type: Elevate your designs with visual interest.
• Rebuilding Typefaces: Explore the fascinating process of creating type from the ground up.

Aaron Draplin empowers you to move beyond default typeface settings and take complete ownership of your design. You'll learn to manage the forms, in-between spaces, and relationships of each letter, resulting in truly distinctive and memorable typography.

Mastering type customization will significantly enhance your design toolkit, providing a powerful advantage for branding, logo design, and all visual styling projects. Elevate your work and make a lasting impression with expertly crafted typography!