Curso de ventas internacionales

Discover 7 Essential Sales Tools for International Expansion

This course equips you with practical strategies to boost your sales performance in global markets. You'll learn how to adapt proven techniques for success in international commerce.

The course is structured around 3 theoretical modules and 2 in-depth case studies featuring companies from diverse sectors and countries, reinforcing the concepts with real-world examples.

Here's a breakdown of the 7 key tools you'll master:

• National Sales Analysis for International Application: Learn how to leverage your existing sales data to inform your international strategy.
• Competitor Analysis (Domestic & Global): Understand how to identify and analyze competitors, both locally and in target international markets.
• Market Research & Country Selection: Develop a systematic approach to researching potential markets and selecting those with the highest growth potential.
• Setting Specific International Sales Goals: Learn to define clear, measurable, achievable, relevant, and time-bound (SMART) objectives for your international ventures.
• Developing an International Sales Action Plan: Create a comprehensive plan to execute your international sales strategy effectively.
• Branding & Communication for Global Markets: Adapt your branding and communication strategies to resonate with international audiences.
• International Sales Team Performance Management: Implement effective controls to monitor and optimize the performance of your international sales team.

To solidify your understanding, we'll analyze two practical case studies. The first focuses on a Mexican footwear manufacturer expanding into the US market, demonstrating the application of all 7 tools. The second case study follows a Spanish wine producer as they navigate international sales opportunities in new markets. Gain actionable insights and prepare to successfully expand your business globally!