【現役VCが教える】スタートアップ経営戦略の教科書(4)~戦略・マーケティング編(前半)~

Learn essential business strategies for startup success from a seasoned venture capitalist. This course dives into the core knowledge needed to build a thriving company.

What You'll Learn:

This 2-hour session focuses on the strategic foundations every startup needs to master. Building upon previous modules covering startup launch, accounting & fundraising, and going public, this session provides actionable insights into crafting a winning strategy and fundamental marketing principles.

Key Topics Covered (Part 1 of Strategy & Marketing):

• Introduction: Course overview, objectives, and target audience. Understand how strategy connects with fundraising.
• Defining Your Strategy: Explore the relationship between strategy and funding, and how to develop a clear path forward.
• Product-Market Fit (PMF) & Focus: Achieving PMF and the importance of laser-focused execution.
• Setting Objectives: Learn how to define effective and measurable goals for your startup.
• Building Sustainable Competitive Advantage: Develop strategies for long-term success.
  • UX & Process Integration: Creating a seamless user experience.
  • Leadership & Team Alignment: The role of founders, teams, and the Minimum Viable Value Proposition (MVV).
  • Lock-in Effects: Strategies to retain customers and build loyalty.
  • Early Awareness & Engagement: Gaining initial traction and building a presence.
  • Network Effects: Leveraging connections for growth.
  • Designing the Flywheel: Creating a self-reinforcing growth engine.
  • Economies of Scale: Understanding cost advantages through size.
  • Experience Curve: Leveraging learning and efficiency gains.
  • Intellectual Property Protection: Securing your innovations.
• Branding: Building a strong and recognizable brand.

Course Series:

This session is part of a comprehensive series covering all aspects of startup success. Explore the full curriculum:

• [第1回:立ち上げ編 (Startup Launch)](Search for this topic)
• [第2回:会計、資金調達編 (Accounting & Fundraising)](Search for this topic)
• [第3回:上場 (Going Public)](Search for this topic)
• [第4回:戦略・マーケティング編(前半) (Strategy & Marketing - Part 1)](This Session)
• [第5回:戦略・マーケティング編(後半) (Strategy & Marketing - Part 2)](Search for this topic)

This course is ideal for entrepreneurs, founders, and anyone looking to gain a deeper understanding of startup strategy and marketing.