Crafting a Visual Identity in Illustrator CC
Learn brand identity design! Go beyond logos & build a complete visual identity. Includes Adobe Illustrator CC. Create a brand for a fictional company.
Course Content
Crafting a Visual Identity in Illustrator CC is a beginner-level Pluralsight course taught by Gary Simon. It runs 1h 30m, is taught in English, and includes a certificate of completion. Learners rate it 4.6 out of 5 from 19 reviews. It is a paid course, first published July 2021.
Successful brands understand the power of a strong visual identity. Everything you see – the colors, typography, and logo – contributes to a cohesive brand image. This course, Creating a Visual Identity in Illustrator CC, guides you through the process of crafting a compelling visual identity.
You'll begin by exploring the fundamental elements of identity design. Then, you'll apply your knowledge by developing a complete visual identity design project for a fictional company. Learn practical skills including:
- Mood boards: Develop visual concepts and define the overall aesthetic.
- Color themes: Master color palettes to evoke specific emotions and brand associations.
- Typography: Select and combine fonts to create a consistent and readable brand voice.
- Logo design: Learn the principles of creating memorable and effective logos.
By the end of this course, you'll possess a solid understanding of how to build a powerful brand identity from the ground up.
Software Required: Adobe Illustrator CC. Develop your skills in graphic design and logo design with this practical course.
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