Udemyintermediatees

Conviértete en un Community Manager

Master social media strategy! Learn to attract online customers. Plan, execute, and control your social media campaigns for real results.

3.9(72)
207students
3h 35m
Certificate
Raúl Liñán
Raúl LiñánConsultor en Marketing Digital

Course Content

Conviértete en un Community Manager is an intermediate-level Udemy course taught by Raúl Liñán. It runs 3h 35m, is taught in Spanish, and includes a certificate of completion. Learners rate it 3.9 out of 5 from 72 reviews, with 207 students enrolled. It is a paid course, first published October 2017.

Discover the world of social media! This course dives into understanding what social networks are, especially within the online landscape. We'll explore the core characteristics of various online communication platforms, including blogging, microblogging, and instant messaging.

Get a deep dive into the origins and key features of leading platforms like Facebook, Twitter, and YouTube. Learn what it takes to excel as a Community Manager and the essential skills needed for success in this dynamic field.

You'll master the 7 essential tools every Community Manager should know:

  • Content Calendar: Plan and schedule your social media posts effectively.
  • Feed Reader: Stay updated on conversations and trends.
  • Image Library: Access and manage a library of high-quality visuals.
  • Mention Alerts: Monitor brand mentions and engage in relevant conversations.
  • Multi-Profile Management: Efficiently manage multiple social media accounts.
  • Analytics: Track performance and measure the impact of your strategies.
  • Collaboration Tools: Streamline teamwork and communication.

This course will equip you with the skills to generate engaging content for Twitter and Facebook, understand different user types and community dynamics, and learn how to create successful social media contests.

Furthermore, you'll gain valuable insights into crisis management strategies and how to integrate and present comprehensive reports. Finally, we'll explore the opportunities and realities of becoming a Freelance Community Manager.

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