Conversion Tracking for Digital Marketing

Master Conversion Tracking: A Comprehensive Digital Marketing Course

Unlock the power of conversion tracking with this in-depth digital marketing course! Designed for marketers of all levels – from beginners to experts – this course provides a practical, step-by-step approach to understanding and implementing effective tracking strategies.

This comprehensive training features 7 sections, 35 videos, and over 3.5 hours of hands-on instruction. Learn to analyze your marketing campaigns and optimize for maximum ROI. Whether you're launching a new campaign or refining existing strategies, this course equips you with the knowledge and skills to succeed.

What You'll Learn:

• Conversion Tracking Fundamentals: Understand the core principles of conversion tracking and its importance in digital marketing.
• Setting Up Tracking Best Practices: Learn how to configure tracking according to industry best practices for accurate data collection.
• Google Ads Tracking: Master tracking within Google Ads, including conversion tracking setup and optimization.
• Facebook Ads Tracking: Gain expertise in Facebook Ad Manager tracking, including pixel installation, custom conversions, and custom audience creation.
• LinkedIn Ads Tracking: Learn how to effectively track conversions and build audiences using LinkedIn Ads.
• Google Analytics Integration: Explore the powerful connection between Google Analytics and Google Ads for enhanced campaign analysis.
• Google Tag Manager (GTM): Become proficient in using Google Tag Manager to add tags and track events across your website.
• Landing Page Tracking: Implement effective tracking on your landing pages to measure performance.
• Call Tracking: Discover the advantages of call tracking and how to use tools like Avanser Call Tracking to measure phone call conversions.
• UTM Parameters: Learn how to use UTM parameters for accurate campaign attribution in Google Analytics.
• Tracking Pixels: Master the installation of Facebook tracking pixels and LinkedIn tracking pixels for comprehensive audience insights.
• Advanced Tracking Techniques: Explore various tracking methods and options to suit your specific needs.

Tools Covered:

• Google Ads
• Facebook Ad Manager
• LinkedIn Ads
• Google Analytics
• Google Tag Manager
• Unbounce Landing Pages
• Avanser Call Tracking

Course Highlights:

• Real-World Demonstrations: The course is recorded directly within the marketing platforms and tools, providing a practical, step-by-step walkthrough.
• Hands-On Training: You'll actively participate in setting up tracking and analyzing data.
• Comprehensive Coverage: From basic setup to advanced techniques, this course covers everything you need to know about conversion tracking.
• Stay Up-to-Date: Learn the latest best practices and strategies in conversion tracking.

What Students Are Saying:

• "Great tips and examples. Fast, efficient and to the point." - Gerardo Calvo
• "Definitely takes something that at first appears mysterious and makes it easy to understand and implement." - Stefan Mach
• "He is one of the best in depth instructors i have seen. He is an advanced instructor with a lot of gold info to learn. Clear voice. He brings to a next level this imprortant topic. Thank you for sharing your knowledge" - Anestis Kalligas
• "...This course provided an insight into Google Analytics, Google Adwords, Google Tag Manager and how it works with FB and LI platforms. Tracking Landing pages and Buttons and ATC and Purchase was covered. Very Nice Course. I am going to take it again." - George Maser
• "Very good match with what I was looking for so far, thanks!" - Federico
• "Super helpful-- I'm already learning so much after just the first lesson!" - Kara Fidd
• "Everything is well done. The narration - lector. Speed of the lessen. The way author choose topics. Congratulations" - Wojciech Idzikowski

About Mark:

Mark has over 10 years of experience running successful digital marketing campaigns for clients, ranging from SMEs to major blue-chip companies across Australia and worldwide.