Como elaborar um Plano de Marketing para Serviço

Learn to create a powerful marketing plan for services with this practical course! This course provides a clear, step-by-step approach to developing effective strategies tailored specifically for service-based businesses.

Here's what you'll master:

• Service Analysis: Conduct a thorough analysis of your service offerings, including understanding service levels, classification methods, and strategic positioning.
• Pricing Strategy: Develop a robust pricing strategy with a detailed sequence of steps for determining the optimal price point for your services.
• Distribution Planning: Strategically plan your distribution channels, balancing reach and proximity to your target audience. Explore different distribution types and effective strategies.
• Marketing Communication: Master the art of marketing communication. Understand the entire process, key elements, structure, and essential tools, including:
  • Personal Selling
  • Direct Marketing
  • Sales Promotion
  • Advertising
  • Public Relations

Each lesson includes practical exercises to help you build your marketing plan gradually and continuously. Gain the skills to effectively market your services and achieve business growth!