Cisco Renewals Manager Training (CRM 700-805)

The Customer Experience Renewal Manager (RM) role is a vital, tactical position focused on enabling key clients to continue their business operations and achieve their objectives through Cisco solutions. As a Cisco Renewals Manager, you'll be responsible for managing and achieving a portfolio of Cisco products and service renewal contracts within your assigned customer accounts.

To excel in this role and become a skilled Customer Experience Renewal Manager, consider taking the Cisco Renewals Manager (CRM 700-805) exam. This 60-minute exam is designed for Cisco partner Renewals Managers to validate their understanding of Customer Experience (CX) theories and tools outlined in the RM curriculum learning map. Passing this exam fulfills one of the requirements for Cisco Partners seeking a Specialization in Customer Experience.

The Cisco CRM 700-805 exam assesses your understanding and skills in these key areas:

• Customer Success Foundation (20%):

  • Describe the components of a Success Plan.
  • Identify the RM responsibilities within the Success Plan.
  • Describe the components of a Health Index.
  • Describe key recurring revenue financial terms.
  • Identify the RM role across the RACI.
  • Explain RM tasks.
  • Describe the role of a Renewals Manager.
  • Describe the measurements of success for the RM role.

• Business Acumen (35%):

  • Evaluate products, solutions, and services currently in a customer’s network to help them achieve business objectives/goals.
  • Explain the value of products, solutions, and services in meeting business objectives.
  • Utilize output from tools (like TPV and icebreaker) to communicate customer products, solutions, and services.
  • Interpret the implications of key financial terms (CAPEX, OPEX) on customer procurement options and buying motions.
  • Describe the renewal cycle.
  • Assess the financial and service impacts of on-time and delayed renewals.
  • Develop an action plan based on renewal risks.
  • Determine the impact of renewals (Cisco and other products) on company metrics.
  • Describe contract elements that drive value for customers.
  • Identify recommended actions for contract success.

• Leadership (30%):

  • Perform risk assessments at T-9, T-6, and T-3 for all contracts, products, and services, leveraging data/insights from all account resources.
  • Perform an end-to-end renewals motion with the customer, in partnership with the account team.
  • Identify upsell/cross-sell opportunities through the renewals motion to deliver higher value outcomes and incremental ARR.
  • Describe the customer’s procurement process.
  • Explain how the customer perceives value of their IT solutions.
  • Identify the steps for developing a renewal quote.
  • Identify steps to process exceptions or non-standard elements of a renewal quote.
  • Identify steps to process an order.

• Cisco Tools and Processes (15%):

  • Explain Smart Accounts and Smart Licensing.
  • Explain Enterprise Agreements.
  • Explain licensing models.
  • Explain the CX Portfolio (including newly introduced offers).
  • Explain the deal management process (e.g., CCW).

Becoming proficient in these areas is crucial for success as a Cisco Renewals Manager.