Business to Business Selling Skills

Master B2B Selling Skills: A Comprehensive Course for Sales Professionals

This course is designed for both new salespeople eager to accelerate their career growth and experienced sales professionals looking to elevate their performance and achieve greater profitability. It’s specifically tailored for customer-facing salespeople who sell considered purchases – products or services where customers evaluate multiple options based on factors like solution, price, delivery, quality, guarantee, or functionality. Essentially, you're not just presenting a product; you're guiding a customer through a decision-making process.

The 3-hour course features 15 engaging video presentations by Ken Fowler – delivered in person for maximum impact, without relying on static PowerPoint slides. You'll receive comprehensive supporting documentation and practical worksheets to reinforce your learning.

Key Course Components:

• Personalized Sales Strategy: You'll complete five worksheets throughout the training, culminating in the creation of your own B2B Selling Skills Sales Strategy. This powerful tool is considered the "Holy Grail" of sales planning and will become an indispensable asset. We'll even schedule a review of your strategy to ensure you've maximized its potential.
• Fundamental Sales Logic: Forget gimmicks and tricks! This course focuses on proven, fundamental B2B selling skills based on common sense logic – the foundation of sales success across all industries.
• The Killer Question: Discover the "killer question" that reveals customer buying intent. Mastering this question will provide invaluable insights into why customers will or won't buy, leading to significant improvements in your sales outcomes.
• Boost Your Sales Career: This course is about empowering you to excel in your sales career, confidently identify and satisfy customer needs, and achieve greater financial rewards.
• The Importance of Selling: Understand the vital role salespeople play in the entire business ecosystem. Every other function – from manufacturing to accounting – relies on successful sales. Your contribution is essential!

Ready to unlock your full potential as a B2B salesperson? This course provides the practical skills and strategic framework you need to thrive. Let's get started!