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Business Marketing Strategy: How to Win on LinkedIn

LinkedIn marketing strategy course with Sue Keogh. Learn to build a successful campaign & refresh your company's presence on LinkedIn.

4.6(15)
2,160students
34m
Certificate
Sue Keogh
Sue KeoghDirector and agency owner, Sookio

Course Content

Business Marketing Strategy: How to Win on LinkedIn is an all-levels Skillshare course taught by Sue Keogh. It runs 34m, is taught in English, and includes a certificate of completion. Learners rate it 4.6 out of 5 from 15 reviews, with 2,160 students enrolled. It is a paid course, first published December 2021.

Unlock the Power of LinkedIn Marketing with Sue Keogh!

Is your company not fully leveraging LinkedIn's potential? You're not alone! Many businesses overlook this incredibly valuable platform for building brand recognition and fostering audience engagement. Join Sue Keogh, a director and agency owner, for an insightful session packed with case studies and actionable best practices to revolutionize your LinkedIn marketing strategy.

In this course, you'll discover how to:

  • Define Your LinkedIn Brand Strategy: Learn how to effectively integrate LinkedIn into your overall brand positioning.
  • Set Clear Brand Objectives: Establish measurable goals for your LinkedIn presence.
  • Optimize Your Profile: Craft a compelling profile that attracts your ideal target audience.
  • Boost Audience Engagement: Develop strategies to spark conversations and build relationships with your followers.
  • Drive Sales Growth: Utilize LinkedIn to generate leads and accelerate your sales pipeline.
  • Attract Top Talent: Leverage LinkedIn for effective recruitment and employer branding.
  • Avoid Common Mistakes: Learn to navigate LinkedIn etiquette and avoid pitfalls.

Whether you're a marketing associate or a chief marketing officer, this class provides the essential LinkedIn marketing tips and strategies you need to succeed. Sue's expertise will equip you with the tools to win on LinkedIn.

This class is designed for marketing team members, but all levels are welcome to learn how to maximize their LinkedIn presence!

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